Jun 03 2013
Is it just me or, do you feel like you’re drinking from a fire hose? It seems like the more apps and gadgets and widgets they invent, the more crap we’re expected to keep up with. I rarely feel my time is saved at all, and yet what would I do without the alarm on my iPhone to remind me not to leave my child at nursery school?
May 28 2013
We can feed our kids once a week and they remain alive. Probably a super bad idea. We don’t have to play with our kids or even talk to our spouse. Yet, how healthy will kids, pets, family and marriages be if we only do the bare minimum to sustain life? Our brand is the same. Our author CAREER is the same.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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