May 14 2021
Mastery is peculiar in that spectators see whatever the professional does as ‘easy.’ Masters rarely seem to even break a sweat, whether they’re dancers, authors, or entrepreneurs. What they do seems so natural that it’s easy for us to be fooled into believing we could do the same right off the bat.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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