May 14 2021
Mastery is peculiar in that spectators see whatever the professional does as ‘easy.’ Masters rarely seem to even break a sweat, whether they’re dancers, authors, or entrepreneurs. What they do seems so natural that it’s easy for us to be fooled into believing we could do the same right off the bat.
Dec 22 2015
The mark of a pro is they make whatever we want to do look easy. From running a business to playing guitar to wicked cool Kung Fu moves, masters rarely seem to even break a sweat. Same with authors. With the pros? The story flows, pulls us in, and appears seamless and effortless.
Mar 03 2015
The mark of a pro is they make whatever we want to do look easy. From running a business to playing guitar to wicked cool Kung Fu moves, masters rarely seem to even break a sweat. Same with authors. With the pros? The story flows, pulls us in, and appears seamless and effortless. Just check …
Feb 10 2014
Does anyone question the team with the group shot on the top of K-2? Do they say, “Well, you slid at least twenty times and nearly fell into an ice cave. Oh and then there was that delay because of weather. And you had to have a team of sherpas to help you. Your summit doesn’t count.” No. Either we finish the book or we don’t. Whether it took ten revisions, or a hundred, no one cares.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
