Dec 18 2018
It’s time for the New Year’s Resolutions. Countless people all over the world use this last part of December to declare how 2019 will be different. They will write lists, declare all the changes they’ll make, then ride the high for as long as it lasts. Most New Year’s Resolutions last six months at best… …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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