Feb 12 2013
There is one failing that will undermine all our efforts, the inability to focus. Years ago, I was on the debate team. I loved debate and spent hours researching, building cases, writing cases, and learning all I could to be prepared. Most of my nights were spent researching thick dusty law books in the downtown …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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