Jun 03 2015
I’ve talked before about how I train in Brazilian Jiu Jitsu. Recently, I have started assisting with teaching the kid’s class. It is shocking how much time we devote to training kids to stand up to bullies. Bullies, in my opinion, are among the lowest known existing lifeforms. I wouldn’t want to insult cockroaches …
Jan 03 2014
Those words hit home and made me think. Granted, as a writer, I’ve experienced my share of trolls. Not terribly many and only one LOONY. But I have too many author friends (including NYTBSAs) who’ve been victimized by flash mobs of cyber-bullies. I’ve also had blogger friends who wrote on very innocent topics randomly victimized by gangs of trolls for seemingly no reason.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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