Sep 29 2026
Ah, Falkor the Luck Dragon. Entire generations grew up absolutely loving the movie, “The NeverEnding Story” which I find fascinating because, objectively speaking? It is a terribly written movie. Yes, yes I know it was based off a book, but we are specifically referring to the movie today. Though structurally awful, we love it anyway. …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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