Jul 18 2016
She’s baaaaack. Well, sort of. Today I have an extra special treat. This is going to sound super conceited but whatever, it is MY blog 😛 . But first lemme caveat with this. I feel I DO have a knack for predicting the next big thing. Case in point, in 1993 I was at an …
Mar 11 2014
Let’s start by acknowledging that amateurs often have conflicting priorities. They may allow foolish dreams to captivate them, for example, but they can’t always invest the hard work necessary to achieve those dreams. They frequently lean on raw talent when the greater challenge requires practicing craft. And with regard to criticism, they often have thin skin.
Feb 19 2013
Since quality is in the eye of the beholder, the first step toward achieving a quality product is understanding what the customer wants. After all, our delight or disappointment in a book is largely a matter of expectations. While as the writer you can manage those expectations, you are making a big mistake if you think you can dictate them.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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