The simple truth is that we are over saturated with marketing, and it is making us sick. Those who continue to pour it on will not be regarded fondly. One tactic some “marketers” are using to get beyond our mental ad filters is to “make their approach personal,” but are they simply going too far?
Tag: marketing for writers
Jul 01 2013
All writers who want to actually make money need a platform. Writers also need the publishing path that is best for their works and their personalities. I am just as supportive of NYC as self-publishing (though I have frustrations with both).
For me? I write social media books. My publishing path was chosen for me. With a lead-time of a YEAR in NYC? My new book wouldn’t have been out until it was obsolete. For the rest of you. Vive la Revolution! Now you have options. It is no longer a One-Size-Fits-All World.
Subscribe to Blog via Email
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
- What’s a REAL Writer? Spotting Terminological Inexactitude Syndrome July 16, 2021
- Why Editing Matters & Simple Ways to Make Your Work SHINE July 12, 2021
- The Burning Desire: The Difference Between Magnificent & Maddening July 7, 2021
- The Writer’s Journey: From Total Newbie to the Joy of Mastery May 14, 2021
- Characters: The Emotional Touchstone Readers Crave May 5, 2021
- Change Matters: How to Write Stories that Grip Readers & Don’t Let Go April 16, 2021
- Sales: How Can You Sell More Books When You’re Terrified of Selling? April 5, 2021
- Commitment Matters: The Art of Embracing ‘The SUCK’ March 11, 2021
- ‘The Silence’ Movie: How to Botch Storytelling in Every Way Imaginable March 2, 2021
- Tough Choices: The Professional Writer’s Daily Grind February 23, 2021
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.