The pitch is critical for book sales because it connects the consumer (reader) with our work. Sales is always, ALWAYS about the customer, and the essence of all sales is that it solves some sort of problem for the buyer. Books solve problems. Which one does yours solve? How? Why your book?
Oct 06 2017
If the cover is an invitation to the party in your book, then the blurb (the back cover description, the summary, whatever you want to call it) is the RSVP card readers check off as attending-with-the-chicken-option when they buy your book. The trouble is that for so many books, while the cover is invites you …