Aug 16 2013
Yet, it didn’t stop me from wondering, why are these books so popular, especially with modern women? Why is there a virtual explosion in a genre that involves advanced skills in knot-tying and requires a leather-cleaning kit? What makes college-educated modern women who are taking the world by storm gravitate to wanting to be “enslaved”? Why isn’t there enough NyQuil to get me to SLEEP?
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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