Feb 12 2018
Conflict is the core ingredient required for story. It is the magical elixir with the raw power to transform a story we think we’ve heard a million times before into something wholly unique and mesmerizing. FYI, there are no new stories, only new ways of telling the same stories. Just getting that out of the …
Aug 04 2017
Lately we’ve been talking a lot about what differentiates the decent stories from the ones that gut hook us and don’t let go. In my opinion the truly superlative stories stand out in one way. We are not only entertained…we are changed. We aren’t the same person we were when we flipped open to page …
Oct 09 2013
I literally lived with the guy from Sleeping with the Enemy. He had labels in the pantry and all cans had to be facing forward and behind the “proper” label. He’d insist I vacuum all the floors then use a carpet rake to make all the lines go the same direction. He loved to play racquetball, namely so he could spend an hour laughing as he used me as target practice (then tell me I had no sense of humor, that he was just “playing”). Never mind all the bruises.
Apr 29 2013
One key factor we must appreciate is that every strength has a flaw. A loyal person is noble, but they are also often naive. A strong leader gets the job done, but often is a control-freak who fails to rely on a team and sucks at delegating. A tender-hearted person is kind, loving, but often used. Part of creating conflict is to place the character in situations where the strength becomes a fatal flaw. The character’s arc is to learn to address this flaw and change.
Apr 15 2013
Every scene, every bit of dialogue must be uncomfortable. Fiction is the opposite of our human nature. Human nature is to avoid conflict at all costs. To write fiction? We must dive into the Miserable Messy head-first. Create problems at every turn (not mere “bad situations” but conflict).
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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