Mar 01 2018
Every story begins with an idea. Alas, stories can only be created when at least two vastly different ideas collide. The place where they meet is the BOOM, much like the weather. Storms erupt because two very different bodies of air meet…and don’t get along. Only one will win out. In the meantime, lots of …
Feb 12 2018
Conflict is the core ingredient required for story. It is the magical elixir with the raw power to transform a story we think we’ve heard a million times before into something wholly unique and mesmerizing. FYI, there are no new stories, only new ways of telling the same stories. Just getting that out of the …
Oct 21 2016
Since we are coming up on Halloween, I’d like to take a moment to talk about my favorite genre—horror. I can’t get enough of it. It is a genre that fascinates me simply because I believe it is the most difficult genre to write. Sure it was probably easier back in the days that movie …
Oct 01 2013
Fear is the most important tool in any writer’s toolbox. Fear is the beating heart of conflict, no matter the genre. Fear of death. Fear of losing love, not finding love, not recognizing love. Fear of change. Fear of remaining the same. In Cormac McCarthy’s Pulitzer Prize-Winning Novella “The Road”, the story was less about a fear of death and more about the fear of survival at the expense of one’s humanity. In “The Joy Luck Club”, Amy Tan explores the fear of continuing generational curses.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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