Branding, at least for authors, is a relatively new concept. Selling books was SO much ‘easier’ before the digital age, when life ran at a comparable snail-hooked-on-Valium pace. Or it at least seems that way.
Tag: Kristen Lamb Rise of the Machines
Apr 05 2018
Branding & The Brain: How Social Media Changes but Humans Never Will
Branding is a word that seems to have one day—POOF—appeared out of the ether. In fact, when I began blogging in 2006 almost no one in publishing used the term. The rare few who did were hard-pressed to properly/clearly define what a ‘brand’ was. In fact, many authorities believed authors didn’t need to be bothered …
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Mar 06 2017
Mistakes Were Made & The HIGH Cost of Free
As digital age authors we have challenges and responsibilities unique to the time we are in. Namely, our job has become vastly more complex. This is why it is really important to get the right information from the get-go. If y’all hadn’t noticed, this blog is now on my author web site. FINALLY! So happy …
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Dec 29 2016
After the Dumpster Fire of 2016—How to Make 2017 ROCK!
We are THANK GOD bringing a close to 2016. Though I’ve survived, I feel like I’ve dragged myself out of a Dumpster fire. Is it me or did 2016 actually last three years? But as Robert H. Schuller once said… Tough times never last but tough people do. Many who read this blog desire to …
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Jul 25 2016
Breaking Facebook Dependence—How to Create an Enduring Author Brand
We needed to grow roots where we would enjoy the most returns for our efforts. In short, authors must break their dependence on social media sites. Sites like Facebook should always be servants of the greater brand…NEVER its master.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →Buy This Book Online
