Mar 03 2015
The mark of a pro is they make whatever we want to do look easy. From running a business to playing guitar to wicked cool Kung Fu moves, masters rarely seem to even break a sweat. Same with authors. With the pros? The story flows, pulls us in, and appears seamless and effortless. Just check …
Feb 27 2015
Success has a LOT of common denominators. Whether we want to be an excellent parent, run a thriving business, earn a promotion, have great friendships, become published, lose weight, one day have enough money to build a secret lab in the side of a mountain…? There are fundamentals we are wise to understand and apply. …
Jan 30 2015
Today, we’re going to explore an extension of the WOUND. The BLIND SPOT. There are no perfect personalities. All great character traits possess a blind spot.
Jan 28 2015
When it comes to your characters, make them lie. Make them hide who they are. They need to slowly reveal the true self, and they will do everything to defend who they believe they are.
Jan 12 2015
Yes, we know you have a book to sell…really. Using Twitter as a free and easy way to spam people is annoying and grossly ineffective. It is also traditional marketing, which doesn’t sell books.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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