May 02 2018
It’s only human to want a drive-thru breakthrough, a dream in a box, the winning lotto ticket to life. Yet, I posit instant success is about as healthy as instant rice (and just as suspicious). To achieve anything remarkable, it’s critical to become an OUTLASTER (a term I learned from Craig Groeschel, who happens to have …
Apr 29 2015
We all have heard the saying, “DaVinci had the same 7 days and 24 hours.” I would actually make a different point. Folks like DaVinci, Mozart, Shakespeare actually had LESS time.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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