Aug 22 2013
Social media is an amazing tool, and it is a wonderful time to be a writer, but, I am going to point out the pink elephant in the room. We still have to write a darn good book. If we don’t write a darn good book, then no amount of promotion can help us. Sorry. That’s like putting lipstick on a wildebeest.
Aug 02 2013
All of us want to do a good job. We want to put our best foot forward. We all say that we want feedback and critique, but deep down, if we are real honest, we want people to love everything we say and do. Unfortunately, this isn’t the reality. We can’t please everyone, and it is easy to fall into a people-pleasing trap that will steal our passion, our art, and our very identity.
Jul 31 2013
We especially tend to make these mistakes when we first start writing. We might think readers need to picture the scene exactly like we do, so we describe every smile, sigh, and nod until they become cliché. When we hear advice about using specific details, we might think that means we shouldn’t just mention that the hero ran through the trees, we should say oak trees. Or even better, a mixture of sun-dappled, old-growth oak and maple trees. If some details are good, more is better, right?
Um, no.
Jul 22 2013
When it comes to writing a novel, the apocalypse must be present externally (plot) as well as internally (character growth). The story problem, created by the antagonist, is what provides the crucible that leads to change. There is an unveiling on two levels. First, the solution to the story problem (unveiled over time) and secondly, the protagonist has an opportunity to grow from regular person to hero.
Jul 18 2013
A lot of times, we feel we need to write the next Great American Novel in order to be “real writers.” Yet, fiction serves many purposes, and one of those purposes is to purely entertain. We live in a serious world and are bombarded by reality all the time. Escape and sheer fun are valuable.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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