Feb 05 2018
Humans are hard-wired for story. For thousands of years, every culture on every continent has used stories to pass on information of every kind. Why? Because humans are wired for story. We might not recall facts, but story has a way of embedding into our minds and remaining with a tenacity only rivaled by music. …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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