Jan 06 2020
Since fear practically saturates every area of our lives, readers are gravitating more and more to books that allow them to put a face to the fear and then kick its metaphorical @$$. We can’t do much of anything about escalating tensions with Iran and Iraq or the Fukishima reactors that continue to pollute the oceans. And, since we DO NOT LIKE feeling powerless, these stories hand us back some form of agency and ease our terrors.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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