Jan 13 2014
Whenever I blog about craft, I’m coming from the perspective of a long-time editor. I do understand that the creation process is vastly different from the editing process. I know this because I’ve been on both sides. But, if you want to minimize revisions and rewrites, it helps to have some basic editorial skills in …
Jan 10 2014
The NSA, CIA and FBI no longer bothers with you. Likely, they know you by name and now outsource to the creepy ice cream truck to just make a few passes and check to make sure you’re still at your computer.
Jan 08 2014
We’ve allowed Hollywood and Madison Avenue and the fashion industry to tell us that anorexia is healthy and aging women should be hidden. They are at least classy enough not to recommend a burkha. Our culture treats aging like ebola. With all the creams, surgeries, injections and procedures, one might think growing older was a disease. We’ve shamed women about their bodies and faces so they’ll line-up and hand out cash for creams, diets, magazines and surgery.
Jan 07 2014
One problem many artists have is we lack discernment. It’s easy to get trapped in all-or-nothing thinking. If we defy family in pursuit of our art and something stops working properly, out of pride often we will persist even when the very thing we are attempting is the largest reason we will fail.
Jan 06 2014
If we don’t understand the rules, we don’t know how to intelligently and artfully break them. Maybe we will write something unique and successful without ever understanding POV. But then how do we duplicate that success if we don’t know how we created it in the first place?
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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