Recently I traveled to Indiana to teach blogging to the IRWA. OMG I love speaking to RWA groups! Romance writers are my absolute favorite people and it’s always such a joy to teach for them. The downside always is I have to go home and apparently “keeping” the attendees is called “kidnapping” and is a …
Tag: building an author platform
Jan 27 2017
Today we are going to dive back into social media because who we are on-line impacts the odds of our success. Whether we like it or not, engaging on social media and cultivating a following is going to massively impact our professional success (or lack thereof). In sales we had a saying, Fish where the fish …
Sep 28 2015
I studied the neuroscience behind branding. What made content go viral? Was there something about content that the human brain reacted to positively or negatively? Was all content equal?
Apr 02 2015
Either we are the non-stop All-Writing-All-The-Time Channel or we’re afraid to mention we have ever read let alone written a book lest we offend anyone. I get it. I struggle, too. We are artists and “selling” feels…ookey. Yes, ookey is a word.
- author brand, author platform, authors and social media, book spam, building an author platform, how to sell books on social media, Kristen Lamb, market norms versus social norms, Rise of the Machines Human Authors in a Digital World, social media content, W.A.N.A. International, We Are Not alone, why interruption marketing doesn't work on social media
Aug 27 2014
When we’re new, it’s tough to filter out the world and “get into the zone” where words begin to flow. We might futz with the coffee machine, check e-mail, tidy the kitchen and do everything but write.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
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About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.