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Tag: building an author platform

Generation Butthurt—How Being Constantly Offended (and Offensive) Costs BIG

Today we are going to dive back into social media because who we are on-line impacts the odds of our success. Whether we like it or not, engaging on social media and cultivating a following is going to massively impact our professional success (or lack thereof). In sales we had a saying, Fish where the fish …

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The Secret to a Powerful Author Brand

I studied the neuroscience behind branding. What made content go viral? Was there something about content that the human brain reacted to positively or negatively? Was all content equal?

Selling & Social Media–DON'T Be a Personal Space Invader

Either we are the non-stop All-Writing-All-The-Time Channel or we’re afraid to mention we have ever read let alone written a book lest we offend anyone. I get it. I struggle, too. We are artists and “selling” feels…ookey. Yes, ookey is a word.

How To Become a Lean, Mean, Writing MACHINE

When we’re new, it’s tough to filter out the world and “get into the zone” where words begin to flow. We might futz with the coffee machine, check e-mail, tidy the kitchen and do everything but write.