Aug 29 2016
Consumers and business models have all changed drastically in the past ten years. This demands that we as authors change as well. There were many elements we never had to think about twenty years ago. It was an agent/editor’s job to think about the consumer climate and whether or not our book would be something …
Aug 26 2016
Very often when I write about brand and platform, writers assume I am talking about promotion and marketing (ads) and that is not only a false assumption, it can be a fatal one. When we hop onto Twitter or Facebook and are barraged with book spam, a big reason it annoys us (though not the …
Aug 24 2016
When I first became a writer, one of my favorite activities was dreaming what my pen name would be. I’d even practice signing it so that, you know, I didn’t accidentally scribble Kristen Lamb in my runaway best-selling book at my glamorous book signing. Don’t judge me. Y’all did it too š . Before anyone …
Aug 22 2016
The writer’s worst nightmare. You researched, you wrote, you finished, and then published your book. You wait for the sales andā¦ā¦ā¦.*crickets*. This is something that can happen to any kind of author, traditional or nontraditional. We think we have a hit on our hands only to later be checking it for a pulse. What happened? …
Aug 19 2016
Countless people start blogs that just get left abandoned in cyberspace, yet the elements of an excellent blog are pretty simple. If your blog is not doing well, often some small changes can make a huge difference.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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