Feb 24 2016
Image by DonkeyHotey/Flickr CC Today I have another post from that kick@$$ writing teacher I’ve taken hostage *slides food through the slit in wall*. Actually, Alex Limberg is a friend of mine and total rockstar and seriously, check out his free ebook about “44 Key Questions” to test your story; it will help you make your …
Feb 19 2016
If Money and Power are two of the metrics and Ms. Huffington calls them LEGS then what exactly is this THIRD METRIC she wants me to embrace and why do I suddenly feel dirty all over again?
Feb 18 2016
Businesses use FREE all the time…to generate business (as in PAID work). We need to do the same. But good businesses don’t just “make stuff FREE.” They get a good idea of the overall topography and then use FREE to maneuver advantage.
Feb 16 2016
To be successful in life we are going to have to play well with others. Yes, what we learned in Kindergarten was pretty much all we needed to know about life. We are going to have to work with all kinds of folks who are a different race, creed, religion or political leaning and we are wise to learn how to navigate differences.
Feb 09 2016
Exposure used to be the treatment/cure, but the world has evolved to be exposure-resistent. Exposure is like tossing regular penicillin at flesh-eating MRSA and expecting it to work.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
