Jan 19 2016
I’m going to show you some cool tricks that will help you reach out to readers and improve your book sales and up the effectiveness of your promotional efforts.
Jan 14 2016
The sheer volume of books paired with the ability for everyone to be published has diminished the perceived value of our product. It is now up to authors to actively demonstrate value to the consumer.
Jan 12 2016
Wherever you look, the world is held together by two polar opposites that complement and nurture each other, a Yin and a Yang. And in writing, it’s no different. Whether your writing output will shine or you can throw it in the bin will be determined by the Yin and the Yang of your creative work.
Jan 06 2016
I think consumers could change publishing if we let them. If we stopped assuming they didn’t care, that all they wanted was cheap books no matter the consequences.
Jan 04 2016
Today we’re going to talk about reviews. I believe most folks have come to mistakenly assume that reviews are kind of this “extra” nicety that isn’t directly relevant to the author beyond ego and that’s patently false especially in the digital age where we writers live and die by algorithms.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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