Sep 04 2013
Who is the modern writer? He looks a lot like the retiree on a fixed income, the mom juggling two jobs, or the Stay-At-Home Dad scrabbling for all the freelance work he can get so he has the joy of being with his children. In a corporate culture that frowns on taking vacation (and is often stingier than Ebeneezer Scrooge with days off) how realistic is relying on a traditional conference? The economy is suffering and our money no longer goes as far.
Feb 20 2013
This week, we’ve been talking about WANACon, yet some of you might have questions. How does this work? What will the experience BE like? WANACon is very different than any conference. Our goal is to get as close to the actual conference experience as possible so presentations will be live, where you can see the instructor and …
Feb 19 2013
Since quality is in the eye of the beholder, the first step toward achieving a quality product is understanding what the customer wants. After all, our delight or disappointment in a book is largely a matter of expectations. While as the writer you can manage those expectations, you are making a big mistake if you think you can dictate them.
Feb 18 2013
And independent authors aren’t any safer than their traditional counterparts. Every time a book is published, in print or in digital format, there is a contract. Some indie websites and printers refer to their contracts as “terms of service,” but terms of service are legally binding contracts too.
Feb 13 2013
All right, Valentines Day is tomorrow. The perfect gift for the writer in your life? WANACon. Perfect gift for yourself, for the LOVE of your writing? WANACon. Last week, I detailed all the wonders of this revolutionary new conference. It’s from home. No travel. No heap of extra expenses like air fare, baggage fees, taxi …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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