Penguin visionary, Sir Allen, wanted to offer books to the public for the same price as a package of ten cigarettes so consumers could afford to read.
Tag: future of publishing
Nov 21 2019
The Winning Edge: In a Glutted Market, How Can Authors Stand Apart?
We are wanting them to READ. If we want them to read, the we need to make sure we’re valuing their limited time by offering them an escape…not a migraine. I hate saying this, and honestly never believed I ever would. But if writers would do these three things, you would outpace probably 95% of what is for sale.
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Dec 30 2013
A Look Back at the Evolution of Publishing, Predictions That Came True & What This Means for YOU
Before I give any predictions for 2014, I figured it might be fun to take a quick look at the past nine years before we finish out my decade of Publishing Prognostication and Social Media Soothsaying. More fun than cleaning the house, right?
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Sep 04 2013
In the Age of Lightning Speed, How Can Writers Keep Up?
Who is the modern writer? He looks a lot like the retiree on a fixed income, the mom juggling two jobs, or the Stay-At-Home Dad scrabbling for all the freelance work he can get so he has the joy of being with his children. In a corporate culture that frowns on taking vacation (and is often stingier than Ebeneezer Scrooge with days off) how realistic is relying on a traditional conference? The economy is suffering and our money no longer goes as far.
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Jul 24 2013
Thrillerfest, The Publishing Apocalypse & Why Is There Cause to Celebrate?
All of this points to an ominous sign that the bookstores likely will be broken up, which is why I’ve been adamant that writers (and traditional publishers) stop relying so much on the brick-and-mortar-model, since it was clear from history (Tower Records & Kodak) that these retailers would likely experience record contraction or go away altogether.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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