CLASS TITLE: ON DEMAND Social Schizophrenia: Building a Brand WITHOUT Losing Your Mind INSTRUCTOR: Kristen Lamb General Admission: $50.00 USD Standard LOCATION: From YOUR Computer CLASS DESCRIPTION: In the digital age, it is impossible to sell books—or anything—without first creating and establishing a brand. But there are so many voices, conflicting opinions, and everything seems …
700 results for author brand
Summer ON DEMAND SALE! BRAND BOSS! When YOUR NAME Alone Can Sell
Class: ON DEMAND Brand Boss: When Your Name Alone Can Sell Instructor: Kristen Lamb Regular Price: $55 USD Standard SALE PRICE: $35 USD Standard Where: W.A.N.A. Digital Classroom When: From YOUR Computer LEARN TO BE A BRAND BOSS! All authors need a brand, so this class teaches how to locate and cultivate your audience into …
Share this:
Jun 19 2019
The Death of Ye Olden Bookstores & the Author Identity Crisis
While authors do love bookstores, we’re not in the bookstore business. We existed long before bookstores arrived and we’ll be here long after they vanish.
Share this:
Mar 08 2019
Editing for Authors: 7 Ways to Tighten the Story and Cut Costs
Editing has always been a critical factor regarding any book’s success. This has NOT changed. If anything, proper editing is a complete game-changer now more than ever in the history of publishing. Why? Because too many writers fail to appreciate just how vital proper editing is. They skimp on the editing for the sassy cover …
Share this:
Mar 01 2019
Play to Win: Authors, Empires & Why Amazon is Killing NYC Publishing
Play to win. For me, this is a tough phrase. Maybe it’s culture or society or sunspots, but ‘winning’ feels like a suit cut for someone else. No, worse. Playing to win feels more like the pants I once wore to a conference. Even though they were too tight, I wore them anyway believing they’d …
Share this:
International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
