Kristen Lamb

Author, Blogger, Social Media Jedi

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Posts Tagged: authors

Amazon, authors, digital age authors, writing, self-publishing, how to sell more books, Kristen Lamb, how to write better books, story

Last time, I brought up a subject I never believed would warrant discussing—cockygate.  I wish this was the first time a writer did something epically misguided to gain advantage. Some drama to sell their ‘story.’ But, I’ve been around too long. Seen too much.

Yes, I was there for the BIG BANG (dot.com implosion). I also witnessed Web 2.0 shoot out of the dying Web 1.0’s ribcage then skitter up into the vents.

Where did it GO? What is it up to? What does it WANT?

Good Question

Amazon, authors, digital age authors, writing, self-publishing, how to sell more books, Kristen Lamb, how to write better books, story

As early as 2004, I projected the digital tsunami that was going to obliterate the world as we knew it.

Why is ‘Age of Aquarius’ suddenly stuck in my head?

Anyway, it began with Napster and Tower Records, then Kodak, blah blah and starting in 2006 I began blogging and predicting the next industry to fall…and the next…and even how and roughly when it would happen. All along I insisted publishing and writers needed to be prepared because we were also in its path.

Over the course my first years as a ‘social media/branding expert’ (an occupation widely regarded as a made-up job like ‘unicorn groomer’) I noted a trend.

Pretty much every year, new and evolved ‘bright idea fairies’ (BIFs) hatched with frightening regularity. This trend continues because shortcuts are tempting. Um…cockygate.

Enough said.

BIFs masquerade as a super cool idea, when in reality they’re total gimmicks that do more harm than good.

***Which is why I dedicated a year of research to write Rise of the Machines—Human Authors in a Digital World.

Social platforms change all the time.

Know what never changes? People.

Just read Shakespeare, watch Dateline, or go look up your ex on FB. People don’t change. This is why I wrote Rise of the Machines to be evergreen.

Only now I may need to update because cockygate sucker-punched us all. I feel like Proctor & Gamble now having to warn teenagers not to eat Tide Pods *sighs*.

Story Matters

Amazon, authors, digital age authors, writing, self-publishing, how to sell more books, Kristen Lamb, how to write better books, story

Yes, really.

We writers are wise to remember a few fundamentals. Stories are for the reader. Story is our product. Readers are our customers who pay money for our product. Readers want a good…story. They really want a superlative story.

Far too many authors don’t need better marketing skills, they need better storytelling skills.

This is simple, though simple is rarely easy. Superior stories are more crucial than ever if we take a quick peek at our industry.

See, when Amazon scope-locked on publishing, they knew exactly how to dismantle the establishment. According to the ancient self-help inspirational guru Sun Tzu, there are only two forms of warfare—direct and oblique.

Amazon is all about the oblique.

Who wanted to go head-to-head with The Big Six? Like, be a real publisher who discovers and cultivates awesome books? How derivative *flips hair*.

Nope. Amazon was not about to face off with NYC where legacy publishing had over a century of dominance. Besides, too much work. Instead?

Get rid of gatekeepers. Open the market to anyone who wanted to string a bunch of sentences together and call it a story. In turn, they get to call themselves ‘published authors.’ Win-win!

Not all of it was bad.

Amazon was banking that excellent books had fallen through the traditional model cracks (very true). They also gambled that some authors not only had a good book, but also possessed sound business skills (also true). Then, there were all these hungry, innovative writers eager to be cut loose and try new ideas like the blog-to-book.

The Martian never would have happened under the old regime.

There were also plenty of traditionally published New York Times best-selling authors and USA Today best-selling authors with HUGE backlists…that NY mothballed. #OUCH

Paper was heavy and expensive and the big-box-bookstore only had so much shelf-space. This meant making royalties off only the most recent title (instead of compounded royalties off 10, 20 or 50 titles).

Amazon offered a place to get these already vetted stories back into reader hands.

The only major advantage traditional publishers ever had was distribution. Yet, in a world of 0s and 1s, this advantage disappeared.

Tough truth.

Amazon doesn’t invest in authors or books. They don’t make money off one book selling a million copies. It’s far easier to make money off a hundred thousand ‘writers’ selling ten books. And, Laws of Probability dictate that, out of that hundred thousand writers, a runaway hit will emerge and with that?


Between mid-list defectors and undiscovered gems, Amazon has reinvented the American Dream for writers. They also reasonably wagered it would only take a few years before legacy publishing would no longer be the first choice for many emerging authors.

The lure of these success stories would be too much to resist.

Problem was, this meant the slush-pile landed square in the readers’ laps.

Story Solutions

Amazon, authors, digital age authors, writing, self-publishing, how to sell more books, Kristen Lamb, how to write better books, story

In this new business model we do have options. We can chase the next ad/promotion/algorithm/writing gimmick like a cat after a red dot. Or we can get back to basics, the ‘stuff’ that’s worked since the beginning of time.

Earlier I mentioned humans don’t change. If we fully grasp this, building a platform becomes far easier. So does writing.

Humans have longed for great stories since the HUGE stick and ‘ability to make fire’ was the most advanced tech available.

Sadly, in the digital age, too many writers rush, either out of newbie enthusiasm or veteran panic. Emerging authors often rush the learning curve (how to actually WRITE a good story). Veteran authors who know how to write, frequently cave to rushing the process.

Faster isn’t always better. It’s like microwaving a turkey. Takes only a fraction of the time, but who wants to eat THAT?

Tips for Better Stories

Ditch the Derivative

Readers want the same but different. Bad copies of stories that are ‘hot’ are simply bad copies. My challenge is for all of us to use that robust imagination for the powers of good. Amateurs retool stories. Artists reimagine them 😉 .

A Thousand Acres—King Lear on an Iowa farm.

Wicked—The Life and Times of the Wicked Witch of the West—There’s always more than one point of view. Let’s hear from the ‘other’ side, shall we?

The Wife Between Us—Fantastic mind-bending story. It’s as if the famous play (movie) Gaslight and Paula Hawkins’ The Girl on the Train had a baby. But namely, it’s Gaslight reimagined in the modern world.

There are way too many tired tropes so have fun. Can you change time, setting, perspective or characters and create something fresh and new, but rooted in pedigree? What about a new story that gives the ‘real’ scoop on an old one?

Jack the Ripper as a female, a virtuous wife betrayed. The killings are motivated by a woman scorned and shamed. Could happen 😛 .

Cinderella as a serial killer. Red Riding Hood as an Old West outlaw. The Little Mermaid as a vengeful stalker (Fatal Attraction) *wink wink*. ALL THE FUN!

Y’all get the gist and Cait has a class coming up that can teach y’all how to think in new and perverse…creative ways in her class Once Upon a Plot: Retelling Myths & Fairytales.

Leave the Low-Hanging Fruit

All stories need some amount of description. Yet, I’m challenging ALL OF US to try harder. I see all kinds of samples where the hero/heroine has emerald, jade, amethyst, sapphire, onyx, (pick any precious or semi-precious stone) eyes. Hair color is like a bad drop-down menu—raven, copper, spun gold, etc.

Her eyes were blue as the Western sky.

Never read that before *rolls eyes*.

To an extent we ALL do it. I’ve done it, too. So one judgy finger pointed at y’all and THREE back at me. Yet, here’s the thing.

We are wordsmiths, and wordsmiths should be able to write a better description than any random non-writer challenged to pen a description.

His eyes were like dazzling emeralds.

Wow. Bet that burned some brain cells to come up with.

Dig deeper. Sure, sometimes we want to keep it simple so we don’t wear out a reader being super clever all the time. On the other hand, can we do a better job than penning a description we might give to a police sketch artist?

He had a shaved head, scars, big nose and ears…


He had the face of a man who loved to pick fights, but wasn’t any good at fighting.

Just leaving that there 😉 .

Throw a Wrench in Everything

Stories are about problems. PERIOD. Three hundred pages of pretty sentences is not a novel. It’s three hundred pages of pretty sentences. Using a crap ton of fancy words only proves we know how to use a thesaurus…and maybe should be banned from owning one.

Description is not story.

Everyone getting along is not story…it’s a sedative.

All stories have ONE core problem that must be resolved. Until that happens? Welcome to hell. No one agrees and nothing comes easily and anything that can go wrong does…twice. The MC must solve the core story problem and the crucible is never curved.

No one respects someone who wins without working for it in life…or fiction 😉 .

***Scroll down to On Demand classes for hardcore storytelling training from MOI!

What Are Your Thoughts?

I love hearing from you!

Do you struggle being a sadist to your characters? Did you do like me and look at your descriptions and go, ‘Wow, I should totally try harder’ *face palm*?

Did I maybe get the brain percolating? Mine is.

I now want to write Hansel & Gretel in the 1920s as Bonnie & Clyde-style gangsters and candy is a metaphor for BOOZE and SEX….

*Cait slaps me hard*

OWWW! *rubs back of head*

Or not.

What do you WIN? For the month of MAY, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).


Retelling Myths & Fairytales

Instructor: USA Today Best-Selling Author Cait Reynolds
Price: $65 USD Standard (Cool Upgrades Available)
Where: W.A.N.A. Digital Classroom
When: FRIDAY May 25th, 7:00 PM E.S.T. to 9:00 P.M. EST

Myths and fairytales are as fundamental to human existence as communication itself. We grow up hearing these stories, being formed by them, and often rebelling against them.

One of the hottest trends in publishing right now is bringing these stories back and giving them new life with creative interpretations and retellings.

Done right, a retelling can capture the public imagination, give us new insights into our society and ourselves, and sweep us away to a time and place where everything, including justice and happy endings, is possible. Get your spot today! HERE.

The Yarn Behind the Book: Backstory

Instructor: Cait Reynolds

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Friday, June 1, 2018. 7:00-9:00 p.m. EST

Behind every good book is an entire story that happens before the reader ever opens to page one. This is the backstory, and done right, it is what sets the stage, provides clues and cues, and rescues you from writer’s block.

A good backstory will help with logic and consistency in the plot, developing complex motivations for characters, and sorting out exactly what needs to happen going forward as you either plot or pants your way to the end.

This class will cover the following topics – and much more:

  • The elements of a backstory;
  • How to take your current plot idea and work backwards into a backstory;
  • Integrating character profiles and the backstory;
  • How the backstory relates to the logline and synopsis;
  • Using the backstory to dig yourself out of corners and shake off writer’s block;
  • Why a backstory is crucial to writing a series.

A recording of this class is also included with purchase.

About the Instructor:

Cait Reynolds is a USA Today Bestselling Author and lives in the Boston area with her husband and neurotic dog. She discovered her passion for writing early and has bugged her family and friends with it ever since. When she isn’t cooking, running, or enjoying the rooftop deck that brings her closer to the stars, she writes.

On Demand Training!

Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!

For anyone who longs to accelerate their plot skills, I recommend:

ON DEMAND Plot Boss: Writing Novels Readers Want to BUY. 

Two hours of intensive plot training from MOI…delivered right to your computer to watch as much as you like 😀 .

The Art of Character is also now available for ON DEMAND.

And if you’re ready for BOOK BEAST MODE and like saving some cash, you can get BOTH Plot Boss and Art of Character in the…

Story Boss Bundle (ON DEMAND).

Almost FIVE HOURS with me, in your home…lecturing you. It’ll be FUN! 

I also hope you’ll pick up a copy of my debut novel The Devil’s Dance.

The Devil's Dance, The Devil's Dance Kristen Lamb, Author Kristen Lamb, Kristen Lamb novel, Kristen Lamb mystery-thriller, Romi Lachlan


As we careen toward the New Year, many emerging writers have a goal to finally publish that novel and I hope you do! But the arts are kind of strange. We often get fixated on the creative side, without really understanding the business side of our business.

The publishing world is still in massive upheaval and it is a Digital Wild West. Old rules are falling away and new ones are emerging, but still? Knowledge is power.

In my book Rise of the Machines—Human Authors in a Digital World, I go into a LOT more detail and I highly recommend you get a copy if you don’t have one. I spend the first chapters of the book explaining how the various forms of publishing work so you can make an educated decision as you are building your brand.

All types of publishing have corresponding strengths and weaknesses and this is a decision only the writer can make. Not all writers are suited for self-publishing. Not all books are good for traditional.

And so on.

But today, dear newbies. I am going to take you on a tour behind the curtain. Also for those who are NOT newbies, feel free to pass this to family in a “Take Your Clueless Friends Who Think You Will Make a Million Dollars as Soon as You Publish To WORK Day.”

Since this is a longer post that covers a lot of ground, I am going to demarcate into three sections. Read all at once or feel free to break it up. But since these topics all work together, I felt breaking them into separate days would affect overall integrity.

Part One—Nuts and Bolts of Publishing

Image via Flickr Creative Commons courtesy of Martin.
Image via Flickr Creative Commons courtesy of Martin.

Legacy publishing is a very old business that has not really updated its business model since the biggest traffic snarl in NYC involved a runaway horse carriage colliding with a drunken fish monger. In the early days of publishing in order to encourage bookstores to carry books, publishers invented what was known as the consignment model.

Publishers would guesstimate how many books would sell, send them to the merchant with the promise that, whatever did NOT sell could be returned at no cost. The merchant only had to pay for books that sold.


Can you imagine a car manufacturer sending out fleets of new cars that customers could test drive all day long. Run up mileage, spill drinks in the console, but then if they didn’t sell the dealership could say, “Nah, we’re good. Can you send us different models from another designer? We really dig that sleek crossover.”

Because often that is what happens with books. People frequently use their local Barnes & Noble like a freaking library. They go into the adjacent Starbucks with a stack of books, read to their heart’s content and then leave a stack of coffee-stained books for the clerk to put away.

Now the spines are cracked, the pages wrinkled and no one is going to buy that book, but the bookstore isn’t out anything because they can rip the covers off and send them back. Ultimately the writer is the one who takes the hit. Kind of the publisher but really sucks to be the writer as we are about to see.

Because bookstores want to provide a “browsing experience” they don’t want to rely on the new and far more efficient way of doing business, which is POD (print on demand). They like having stock to show off, which of course they do because they are not really out anything.

And I get that we (readers) love a good browsing experience and we dig paper, but now that stores like Barnes & Noble are competing with digital and POD, is it any wonder they are struggling with such a wasteful and outdated system?

Part Two—Show Me the Money & How Writers Are Paid

Original Image via Wikimedia Commons
Original Image via Wikimedia Commons

There are so many things that get presented as “blessings” for writers when in fact, they are benevolently killing us. They are undermining us and making it harder and harder to make a living wage. We can’t criticize these sacred cows lest we look like jerks.

You ever wonder why people just assume that a published author is rich? That is because this used to be a profession that did rather well. Granted it was easier to be elected to congress than write for a living, but these “good ideas to sell more books” have eroded the Author Middle Class and created a Publishing Third World Economy.

You know what a marker of a third world economy is? My degree is in political economy. In a third world country wealth is concentrated at the top. There is little to NO middle class and the vast majority are working poor or poverty level.

Which brings us to…

Compounded Sales

Back in the days before the mega bookstore, there was a very strong Author Middle Class. This author wasn’t a gazillionaire, but he did really well writing for a living. The reason was that a smaller store like B. Dalton often carried an author’s backlist. If you are old enough to remember browsing these small stores, you might even remember that factor coloring your decision.

How I ended up hooked on any number of SERIES was that the bookstores stocked the series. I didn’t want a standalone book. If I fell in love with an author or characters, I wanted to be able to keep reading.

What this meant was that writers weren’t being paid royalties from ONE book, but many books. Even if the author didn’t write series, if the author had multiple titles, odds were pretty good that the store ordered those, so even with single titles, a browsing reader could be assured they could get more than one title from THAT author.

But there was a downside…for the reader. Books were more expensive. The store was not the size of an aircraft hangar and had no place to buy a frappucino and good luck being able to buy a figurine of a chubby cat reading Shakespeare.

The MegaStore is GREAT for READERS…and Writers of COURSE

Spawn writing his memoirs.
Good luck getting good placement BABY WRITER.

So then Borders and B&N came on the scene. I still remember how they were lauded. How they were going to improve literacy because books would be so much more affordable! They were “cultural centers” and “bookish hubs”. Writers will get so much more “exposure.”

***For those who don’t know, “exposure” is my trigger word.

But there was a problem. There is no free lunch. Those “deep discounts” came at a cost…to the writers. In order to discount the books the way they do, the mega stores don’t stock like the old indie bookstores unless an author is a household name guaranteed to sell.

Megastores are in the business of moving high volume. That is how they give the consumer the discount. Books, for the first time in history, had a far shorter shelf life than ever before.

Instead of books remaining in the store and giving the writer time to cultivate a fan base, the covers were ripped off and the books pulped.

As a consequence? The mid-list author (Author Middle Class) was nearly wiped out. Authors who’d made a very good living previously had to return to the regular workforce (I.e. teaching) because they no longer could live off their writing income.

I had a friend of mine who won a Nebula Award in science fiction. She went from making a regular income off ELEVEN titles, to making income off ONE title at a time.

Even though she was a respected and award-winning author, she had to give up writing full time (until Amazon).

***This was all until Amazon, by the way. Many of these authors who were driven to poverty actually now make more money than they ever did traditionally published and they no longer have to be pillaged by megastores and discount outlets. Which is why I get pissy when people act like Amazon is the devil.

Megastores make money with volume and offering the newest shiny. But books often are like fine wine. I said wine, not whine ;). They need time to mature.

The problem was that the very literary ecosystem that helped launch unknown books like The Divine Secrets of the Ya Ya Sisterhood into legendary status…was destroyed. Traded for beads frappucinos. Borders and Barnes & Noble obliterated the small bookstore and took with it the earning ability of many writers.

The mega-bestsellers did VERY well. Ergo my reference to Publishing Third World. Wealth was redistributed and concentrated at the top and the middle class was eradicated.

Book Placement

Screen Shot 2012-03-26 at 8.14.34 AM

If you do not have an on-line platform, then Browsing Roulette is about the best you can hope for. But those spots in a bookstore are all negotiated in a writer’s contract. Those front slots on a table are premium real estate.

Same with displays. Ironically, though, the authors with the most selling power often get the best displays (remember the volume thing). But, George R.R. Martin is probably going to sell books. The writers who need that placement the most are the least likely to get it.

This isn’t personal. It’s business.

If I came out with a novel, I am going to sell a heck of a lot less than George R.R. Martin. Well, at least five or six copies less 😛 .

In seriousness, though it makes sense to display your heavy hitters. Problem is then that the newer writer no one knows then better hope her last name falls at the fortuitous eye-level because she will be spine-out on a shelf.

And if the time runs out and no sale? Off with that cover and the book is pulped.


Even though advances are now about as rare as unicorn tears, they are still worth addressing. Before I became a writer I bought books everywhere. Because it was not my profession I guess I really just never put any thought into how that writer was paid. If I bought a book at a used bookstore and it looked new, I assumed the writer was paid already. I had no idea what a remainder was (more on that in a moment).

I’d also watched movies and heard this term “advance” tossed around as if it meant money rained from the sky. In fact, as a new writer, I dreamed of all kinds of ways to spend my million dollar advance.

Advances are not free money. They are essentially a payday loan. It is money loaned to the author against the money eventually earned in royalties.

So if an author is given a $20,000 advance, he is not paid another dime until that book earns over $20,000.

Herein lies the pickle.

If an author doesn’t “earn out” the advance, odds are she will not be given another book deal. So, if you get that $20,000 and the book makes $19,700? No more deals. That’s why BIG advances seem like a good thing, but can actually wreck a career. It’s far easier to earn out a $20,000 advance than a $90,000 one.

Writers don’t have to pay back the advance, but if it doesn’t “earn out” it means the writer is not a wise investment for the publisher so the odds are not good for the author getting another book deal. Depending on the author or the book, they might get another deal. But with newer authors? Probably not. And first-time authors? Forget about an advance. Not happening unless your name is Kardashian.

This was a really big deal before the digital age because traditional publishing WAS the only game in town. So if an author didn’t make her quota? Game over.

These days, advances are pretty much a thing of the past. Any money most writers will make are going to come from US buying new books from them.

Tip: Digital pays the best royalties.

Print Runs

Screen Shot 2012-05-04 at 11.05.40 AM

One can tell how much confidence a publisher has in a book (author) by the print run. Low print runs mean the publisher is being conservative to hedge losses…but low print runs mean the writer doesn’t make as much. A standard print run for a new unknown author has always been around 10,000 books. But traditional tends to limit authors to one book a year so even if an author makes $2 per book, that is $20,000 before taxes.

Yes, J.K. Rowling is a billionaire but she is not the norm.

***Btw, all of this is VERY unscientific and very broad strokes to give y’all the gist.

This isn’t BAD for the new writer because it is way easier to sell out that 10,000 and then she will get a bigger run the next book and the next as her brand grows (if she doesn’t starve in the meantime).

However, higher print runs? We are in the same deal with advances. If you don’t sell out your print run, the remaining copies are remaindered. 

There are ways writers can buy a portion of their remainders to sell by hand and they can get a far lower royalty off remaindered copies that are then sold through wholesale outlets and used bookstores.

Usually if you see a new book at a used bookstore and it looks like this (pic below)? It is a remaindered copy. So don’t assume that a writer was paid a full royalty the first go. That isn’t always the case.

Screen Shot 2015-12-31 at 8.50.18 AM
Image courtesy of Angela Quarles

Yes, this is a great fabulous discount for the reader, but when I see this? My heart feels heavy and sad for the author. That is why I encourage readers to please try to buy new from the author. The reason is that those sales can make the difference in that author earning out the advance, selling out a print run and getting their next book contract.

Also rumor has it authors are fond of eating and paying their power bills, too 😉 .

Because used bookstores do not favor self-published and indie authors, most of their stock will be legacy published authors. This means you (readers) supporting who you like with a new sale becomes far more important to that writer’s future and career.


Traditionally published authors are often paid yearly. Sometimes quarterly. That is negotiated. It is why you have an agent. So whatever the author makes, the agent makes sure the publisher pays, then takes 15% (pretty standard).

So writers are paid like farmers. Let your family know that your down payment on the yacht might be delayed.

***And writers today CAN make money, we just can’t do it the old-fashioned way which was to just write a book, get an agent then land a book in a bookstore and pray for the best. It involves a LOT more these days, but the authors who hustle can do well.

Part Three—Reviews Matter

I get that a lot of people buy used books or go to a library because they are on a budget. Been there so *fist bump*. You can still support writers in meaningful ways.

Even if you buy new, there is another way you can support writers you love. Write a REVIEW. A GOOD ONE.

As a writer I have a personal policy. I will never leave a negative review. Ever once in a blue moon I vaguely mention a work I didn’t like when teaching craft (though I never give names or titles). If people really want to google key words and figure out the book that I am referring to? Go for it. Maybe y’all will read it and have a far different experience.

But these days reviews are more important than ever. I am not going to put in a one or two star and tank the author’s overall ranking because fiction is subjective. That author just cannot please everyone and God bless ’em for trying.

For READERS. Reviews are more important now than ever before, especially for the indie and self-published author. The reason is that with the change in the publishing paradigm, the slush pile (unfortunately) has been dumped into the reader’s lap. There are a lot of bad books out there. But even then, that really isn’t all that big of a problem.

Want to know the bigger problem?

There are a lot of good books out there.

With the Internet and social media and the explosion of books there is SO MUCH content. This means consumers are overwhelmed with choices. Reviews help writers sell books because if readers see a book with no reviews or five reviews versus a similar title with thirty reviews? Who will they choose? Additionally writers gain access to promotional tools like Bookbub, but can ONLY do this with a minimum number of reviews.

Instead of sending me an e-mail about how much my book changed your life? Put it on Amazon and change MINE! 

Readers are essential to our success beyond just the sale. If you love our books, your promotion means a thousand times more than any ad we could pay for. Ads and marketing don’t sell books. Never did and never will. Only thing that sells books is word of mouth.

Beloved reader? You would be shocked how much regular people will pay attention to you. That review is worth your weight in gold to me for a number of reasons. Humans don’t like being first. So unless a couple of you are brave and review? Our books can sit with NO reviews and it is then unlikely to sell.

Think about a shelf with ONE item. It freaks us out. There is only ONE.

Is it poison? O_o

Secondly, when you review us, Amazon favors our books in the algorithms meaning more people SEE our book. More people SEE it, odds are I will sell more copies. In the on-line world YOU have the power to get US that awesome front of the store book placement. The more reviews the better the algorithm. Better algorithm, more views. More views, more sales, more sales—>we make a best-seller LIST!

<3 <3 <3

You can also use your social media because it means more than ours.

Tweet a picture of our book. Put it on Facebook. People in your network ARE noticing. Peer review and approval is paramount in the digital age. And don’t support your favorite author on Goodreads as a first choice (AMAZON reviews are better). The reason is the regular reader (who does not one day want to be a writer) is far more likely to be looking at Amazon.

Support us on your regular Facebook page or Instagram or Twitter. Because when you post a great new book you LOVED your regular friends see that. When they get stranded in an Urgent Care or an airport? What will they remember? THAT BOOK.

They won’t be on Goodreads. Trust me.

So there is your year’s end peek behind the curtain. Sorry (again) it was so long but this is meant as a reference/guide. Readers, we love you. Honest. It is why we are so stupid to work for free so much. This is a labor of love in many ways. Writers, I hope this helps you understand your profession better.

So NO, your writer friend is NOT YET a millionaire, but you can help MAKE HER ONE :D.

What are your thoughts? Feelings? Are your eyes wide open? Would you like to add anything? Also, if you are overwhelmed? Please check out the classes I have listed below.

I love hearing from you!

And to prove it and show my love, for the month of DECEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

November’s winner of my 20 page critique is Nancy Segovia. THANK YOU for being such an awesome supporter of this blog and its guests. Please send your 5000 word Word document (double-spaced, Times New Roman Font 12 point) to kristen@wana intl dot com.

Check out the Upcoming Classes

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! Fantastic as Christmas gifts *wink, wink, bid, nod*

All you need is an internet connection!


Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 6th

Plotting for Dummies January 7th, 2017

When your Name Alone Can SELL—Branding for Authors January 13th, 2017

Social Media for Authors January 14th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

Writers, there is light at the end of the tunnel.
Writers, there is light at the end of the tunnel. (Thank you Scotty 00 for the image via WANA Commons).

Ah, 2012 is coming to a close and the world did not end. The Mayans were wrong *shocked face* which kinda sucks because I was looking forward to not having to clean out the garage after all. But, in keeping with tradition, I am going to make my predictions for the coming year. Using a magic eight-ball and alcohol a highly scientific method, I will postulate what I believe will happen in the publishing world in the next 12 months.

Yes, I am posting this blog on a Saturday. Gives us time for a healthy (and courteous) debate before the ball drops. That and I plan on sleeping most of Monday and Tuesday before I have to go back to being an adult :P.

So what’s in store for 2013? I have a lot of predictions, but you guys only have so much time, so we will only hit the big ones.

2013 and Traditional Publishing

Too little too late. Sorry. I believe that traditional publishing has maybe another five years, but lot of the implosion will be seen this year. They could have been AT&T, but they made choices that doomed them to be MCI or Sprint if they are lucky.

Before anyone gets mad at me, I am very sad about this. Those of you who have followed my blog for any length of time, know that I was rooting for NY to get with the changing paradigm and remain a viable force. The problem is multifaceted, but here is some of what I believe we will see in 2013 (and I will pick on the indies equally later in the post):

a) Too Much Overhead Catches Up

Traditional publishing is centered in the beating heart of Manhattan, which would be great if that wasn’t some of the priciest real estate in the world. NY publishing is carrying a crap load of overhead their competition doesn’t have. There are high rents, salaries, and electric bills all being 1) factored into the price of the book and 2) taken out of the author’s pocket.

This wasn’t an issue so long as digital publishing was in its infancy and there were no other viable options for authors. Unfortunately for NY, now there are other options and these options are leaner, meaner, and faster. This means that consumers get good books cheaper and the writers get paid better (and faster). This all adds up for a WIN for authors and consumers, but NY is finding itself less and less competitive. The market is in a recession and most consumers cannot justify $24 for a hard cover book, when they can get digital books for $4.99.

Expect traditional publishing to continue to merge, shrink and downsize. We saw the Big Six go to the Big Five to the Not Too Shabby Four in the span of six weeks. This trend will continue. It has to for them to have any hope of taking on Amazon.

Again, this all reminds me of all the little phone companies back in the 90s that eventually all folded against the onslaught of AT&T. Who remembers MCI? Anyone?

To take on a giant, NY will need to become a giant. I mentioned this type of consolidation in my July post Big Six Publishing is Dead—Welcome the Massive Three.

b) Hemorrhaging the Mid-List

Mid-list authors have always been where traditional publishing groomed the next mega author. The mega authors are who help pay the bills. Yet, mid-list authors have had a heck of a time even making a living. I have met NYTBSAs who still weren’t making enough money to write full-time.

These types of authors are already accustomed to being very self-sufficient, expecting very little support from NY. These authors blog, tweet, run contests, have a social platform, and do everything an indie author does…except make money. As I have said before, writers are bad at math, but we aren’t that bad. Hungry small presses are going after these authors and luring them away, leaving NY with less and less emerging talent.

c) Bookstores are Losing Power

Bookstores have light bills, rent, and employees to pay. Yes, we will still have bookstores, just not on every corner. NY’s ability to get an author into bookstores was one of its aces in the hole, but now that ace doesn’t go as far as it used to. Authors are making six and seven figures selling indie and on-line. Sure, we writers would love to see our books at a Barnes & Noble, but most of us would trade that warm fuzzy for the ability to actually make money.

Also as more talent goes indie (Barry Eisler, Bob Mayer, Joe Konrath) and more true indie authors gain huge followings (Theresa Ragan, Aaron Patterson), bookstores will become increasingly friendly to those who are not traditionally published, because, again, money talks. Bookstores want to stock books that sell, so eventually they won’t be as picky. Also, as better writers emerge from the indie ranks, the stigma of self-publishing will grow fainter until it disappears.

I see more bookstores closing and being replaced by machines like these (image below). Yeah, Blockbuster thought people would always want to browse a video store, and they were wrong, too. For more about this, I recommend my post The WANA Plan to Save Bookstores and Revive Publishing. I think kiosks like these and creative independent bookstores (with Espresso Machines) will pick up traction in the new paradigm.

If Best Buy will do this, why not B&N?
If Best Buy will do this, why not B&N?

d) Partnering with Crooks

I’ve been on the bandwagon for traditional publishing to open divisions for self-publishing for YEARS, and, because I don’t believe in criticizing without offering solutions, I even offered a plan to do it in such a way that it would not tarnish their brand. NY apparently has been hesitant to enter the emerging market in self-publishing out of concern for their brand. That is a viable argument and I can definitely appreciate their reticence.

But then Simon & Schuster partners with Jimmy the Tire Iron AUTHOR HOUSE? This company has a long history of ripping authors off, and it doesn’t look like much has changed. According to a recent New York Times article about the new partnership:

Authors can buy packages ranging from $1,599 for the least expensive children’s package, to $24,999 for the most expensive business book package.

All I have to ask is, “What are these people smoking?”

Any author who’s taken more than a minute to do her homework knows those prices are RIDICULOUS. That might have been competitive pricing…in 1994! Now? This is just…just…insulting.

Author House has a long history of complaints, so I find it interesting that traditional publishing would not delve into self-publishing because it was worried about tarnishing its brand, but once it finally decides to join the 21st century, it partners with AUTHOR HOUSE.

Really? Just…really.

Writers, do your homework! Come join WANATribe. Make an educated decision about your career. If you want to be traditionally published, do so, but do it for the right reasons and be informed. WANATribe has plenty of professionals who can offer sound guidance.

Those of you who want to self-publish or go indie, we also have all kinds of tribes dedicated to indie and self-publishing. Network with people who know the ropes and who can mentor you about all your options. The cool thing about indie authors is we are all about the love. We are not alone! Most indies are generous with time and advice. There is no reason you can’t have a professionally edited book that is designed beautifully with a cover as good as anything out of NY for a fraction of that $25,000 dollars.

For further analysis about the problems traditional publishing is facing, read Bracing for Impact—The Future of Big Publishing in the New Paradigm and An Industry on the Brink—5 Mistakes that are KILLING Traditional Publishing.

Moving on…

2013 and Indie Publishing

Meets the Threshing Floor

I feel we are going through a time which is very similar to the dot.com boom in the 90s. Everyone suddenly was a dot.com, but most were paper giants. Time weeded out the weak, and the same thing will happen here.

We have seen an explosion of indie publishers in the past two years. Everyone is a publisher. Like the dot.coms, a lot of these “publishers” won’t last. Too many people think being a publisher is easy, or they are in this business to make a quick buck. Yet, being a publisher is A TON of work and requires a certain level of commitment, education, capital and sweat equity.

Human nature dictates that most will quit in the next year.

As better books emerge out of the indie ranks, the competition will grow steeper. Sure, two years ago people were downloading all kinds of FREE! books and .99 books, but consumers have grown tired of downloading crap they never read. Gatekeepers exist for a reason, and throwing out a bunch of cheap books no longer works as well when everyone does it. The good news is that consumers are willing to pay more for e-books, but the bad news is that people won’t just download anything these days. Writers will have to write better books and be active on social media creating relationships.

As far as 2013, I don’t see the number of indie publishers shrinking. If anything, we might have even MORE of these publishers. As some close, new ones will quickly fill the vacuum. But, we will see a trend toward consumers not just buying anything, and this will bankrupt/discourage those who thought their fortunes would be made .99 at a time.

The Strong Will Survive…then Start Recruiting

Those indie publishers who rise to the top will be on the lookout for new talent. I predict that they will go after mid-list authors and make them offers they can’t refuse. These publishers will also be on the lookout for authors with extensive back-lists. Old books will be given new life and writers who were barely scraping out a living will now be able to enjoy new fruits of their labors, as in ALL of them.

Traditional publishing continues to grab up author’s rights to back-lists…only to sit on them and do nothing. This only makes authors even more willing to defect, and frankly, can we blame them?

Scams Will Abound for the Foolish

Do your homework. Author House is a racket, but it ain’t the only racket in town. I see all kinds of new services popping up to help new writers…as in help themselves to a bunch of your cash. Ripoff publishers, scammy social media “gurus”, PR phoneys, and fake “editors” will be popping up everywhere.

Caveat emptor.

These days, with the Internet, there is no reason to be taken for a ride. Vet people first. Ask around for recommendations. Part of why I created WANA International is so that you guys could have access to the best services from legitimate sources. Being a writer is stressful enough without worrying about being conned.

2013 and Amazon

E-Books Go Mainstream

Amazon reported record sales of the Kindle Fire this Christmas. Tablet sales have exploded and as the price point drops, this trend is likely to continue. Remember, cell phones were once considered a luxury item, too. Digital reading devices crossed from the Early Adopters into the Early Majority this year (as I predicted this past summer) on the Diffusion of Innovations Curve. This means the fat part of the bell curve owns or wants to own one of these devices. This is AWESOME news for writers, in that people who normally would not consider themselves readers are now buying books.

Every publishing mega-success has been created by the fat part of the bell curve falling in love with a book or author.

J.K. Rowling became a billionaire selling books to people who normally don’t read. The fact that the fat part of the bell curve is now plugged in and looking for good books is SUPER exciting.

E-Readers are now going mainstream. Even my 87-year-old grandfather asked for a Kindle Fire for his birthday. He loves the convenience (not so easy to browse a bookstore when you’re almost 90) and he also loves that he can make the font larger. Baby Boomers are older, have more time, more disposable income, and are becoming more and more tech-savvy as interfaces become more user-friendly.

Amazon banked on e-readers becoming a staple item and that gamble has paid off.

Amazon Will Get Into the Brick and Mortar Business

Amazon has become a name to be feared when it comes to e-commerce, but there are still limitations to selling on-line. Also, in my opinion, Amazon Publishing is the woman in the red dress who finally wants a ring. She wants to be legit, and the only way to do this is to have a physical presence in a bookstore. Back in the summer, I predicted that Amazon would get into the brick-and-mortar biz.

The age of bookstores all selling the same books is over. Amazon has a wealth of new talent along with a treasure trove of back-list to offer. I feel Amazon redefined publishing in the Digital Age, and they will also reinvent the bookstore. Give us a B. Dalton for the 21st century. I feel they will learn from the mistakes of their competition and bring a leaner, meaner bookstore to consumers. This physical space is ideal for selling their Kindle Fire and for taking on Apple.

This is all good news for consumers and authors, but there are dangers with Amazon. Amazon is NOT a panacea. For more about this, read Amazon–Beware of Greeks Bearing Gifts.

Amazon Will Move More into Being a “Legitimate” Publisher

Amazon wanted NY to burn, but namely so it could take the Big Six’s place. This trend will continue and Amazon will keep signing bigger and bigger names. The traditional publishers have cut the size of their sales force, have radically cut author advances and they are taking on fewer new authors. Thing is, agents need to eat, too. Thus, I believe that agents will become more open to pursuing non-traditional publishing paths for their clients, which means Amazon wins.

2013 and Authors

Good Times Ahead

More readers, more options, and better pay. Sure there is more work, but suck it up, Buttercup. We all want to “Just write” but that isn’t reality and it really never has been. Authors who “just wrote” historically had a 93% failure rate (according to BEA statistics). Nowadays we have a lot better odds of success. Great writing combined with a solid work ethic is a ticket to being able to do what we love…and get PAID.

Writers—More of Them

This new explosion of self-published authors will continue. It is estimated that 75% of all Americans believe they want to write a book, and now they are doing it. The new paradigm makes it possible for all writers to share the stories they have inside of them. The downside is that “inside” is exactly where a lot of these books should remain, sealed behind some Aztec seal foretelling doom if opened. To be blunt, a lot of amateurs are entering the market with no clue how to write a novel. For more about this, I recommend my post, Five Mistakes KILLING Self-Published Authors.

WARNING!!! Bad Books Ahead

Just because we have command of our native tongue in no way means we possess the skill to craft a work spanning 60-100,000+ words. It is shocking to me how many writers publish their books, but they can’t even define “antagonist” or “POV.” There are a lot of people interested in shortcuts these days, and unfortunately they are dumping countless bad books in the laps of consumers. Terrible writing, no understanding of narrative structure or POV, poor formatting, major typos, grammar issues, the list goes on. The poor reader has been handed the slush pile.

Emerging Gatekeepers

This deluge of bad books will necessitate the rise of new gatekeepers. In the face of sock puppets, phoney reviews, endless spam, and fake recommendations, we need some form of a legitimate resource to act as a guide in this information glut. Book bloggers and authentic social media word of mouth helps, but the need for effective gate-keeping grows by the day.

I feel that the growing indie presses will help. Eventually readers will catch on to what presses offer quality books and they will stick to favorite presses and favorite authors like glue. Thus in 2013, I see the successful small indie presses enjoying more success simply because consumers are using them as gatekeepers.

Surge in New Types of Writing

In the new paradigm, we will see a surge in works that traditionally could not be published due to the depressing ROI (return on investment). We will see more short stories, novellas, books of poems, memoirs, screenplays, etc. We will also see the creation of new genres, such as fiction targeted specifically to Baby Boomers (I have seen this recently and it is brilliant). Instead of YA, BBA.

Additionally, the technology affords us the ability to offer books of different ratings. Say I write a romantic thriller that has lots of cursing and sex and is easily an NC-17. I can offer that book to an adult market, but I can easily create a PG-13 version. Do a word search for profanity and edit it out. Instead of hard core sex scenes, do a “cut-to.” Now my fans can read the version they feel most comfortable reading. Also, if they like the book, they can feel good about sharing the story with teenage children.

The technology allows books to be longer, offer a “director’s cut” and even offer up alternate endings. Technology offers a lot of creative ways to get our product to consumers the way they want to have it.

2013—The Year of the Writer

Overall this is an AMAZING time to be a writer. Writers aren’t all the same, so why should our career path be the same? We all have different goals, different works, different dreams and finally we have a paradigm that is favorable to our kind. Our kind has been telling stories and teaching since humans huddled in caves, but now we are finally being rewarded for our hard work.

In 2013, we will see an emerging “creative middle class” as the old paradigm fades away. In the old days, a handful of creative aristocrats held most of the wealth while the “creative majority” lived a starving life of artistic serfdom. That is going away.

There are good things ahead. The world is uncertain. The world is scary. But, just remember…

We are not alone.

So what are your thoughts? Do you agree? Disagree? Why? I don’t mind people disagreeing with me so long as you are polite :D. Remember, guessing is NOT science. What are your predictions? What did I miss?

I love hearing from you!

To prove it and show my love, for the month of December, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of December I will pick a winner for the monthly prize. Good luck!

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.

The Internet and social media offer us tremendous power and control over our author career, but with great power comes great responsibility. Sometimes we need to make tough decisions. We must remember that everything we say and do on-line serves as part of our brand. We are closing in on an election and it is tough to remain indifferent, but no one ever said the life of a professional author was easy.

When Are We Getting in the Danger Zone?

All of us have a faith and a political affiliation, but unless we are a religious or political writer we need to be VERY careful. We are counting on others in our social network to help us, to share, RT and tell people about our books.

If we hope to build a platform that will reach out and include readers, we need to remember that if we spend half our time calling them idiots, they probably won’t be terribly supportive. Additionally, if we have to hide other writers from our feeds because they make our blood pressure spike, then we can’t easily support them because we can’t SEE them.

What Brand are We After Anyway?

We must be aware that we can be friends with all kinds of people, and non-stop ranting and name-calling is uncool and a bad way to build a platform…unless our goal is to be known as a political-ranting-hater-jerk. If our goal is to be the next Howard Stern, Bill Maher or Rush Limbaugh then sally forth, but don’t send me a friend request. I have no time for people who cannot be respectful of others and their beliefs.

So if we are NOT political or religious writers, we need to be mindful that we aren’t bludgeoning part of our support network.

Are we running for office or wanting to sell books?

Beware–The Genie Doesn’t Go BACK in the Bottle On-Line

One of the biggest reasons we do have to be careful of everything we write on-line, is, once it is out there, we can’t control it. If we decide to blog about some politically hot topic because we need to get something off our chest, that is fine, but prepare for some consequences. It very well might just be another of many blogs and life continues on as usual…or it could totally dismantle our platform and irreparably alter our brand. We don’t know who is going to read that post, and we can’t control where and how it is spread how it is twisted and…what if it goes viral?

What takes YEARS to build can take only minutes to destroy.

I was friends with a writer who had a decent little blog following. He suddenly decided to blog about a topic so volatile, it had sparked riots across the U.S. I suppose he thought his readers would be level-headed and rational when they read his post, but they were anything but. People were deeply hurt and divided, and this writer was inundated with long, emotional, angry e-mails.

His readers felt they could trust him for a certain kind of content and then he took a weird left turn that left them all feeling icky. This writer spent months repairing the damage, and I’m unsure if the harm could ever be completely undone. This writer had never expected this post to be a big deal, yet, once he hit Publish, the genie was out of the bottle and there was no putting it back.

The genie also has a way of landing collateral damage. There were very angry people who knew we were friends who made it their mission to also come after me. I spent days shutting down trolls and hate mail for a post I never even wrote and would never have, in a million years, approved of.

We need to remember WE ARE NOT ALONE. Our actions have consequences and sometimes they can inflict collateral damage. Not only did this writer’s platform and brand suffer, but friendships were damaged as well.

Social Media is a Giant Cocktail Party, Yet Not

If you like kittens then you are a moron!

Did that change your mind?

People who like dogs are idiots. Americans spend way too much money on stupid brainless pets when they could be spending it on rainbows.

Did that make you want to give up your pets and spend money other ways? No? What? You didn’t like being called names and told what you love and value is stupid?

Here is the thing, most of that hater junk floating around Facebook is not going to change hearts and minds. If that is what we want to do, win people over, then ranting and name-calling is a faulty plan that makes us look like insensitive jerks.

One of the main problems with social media, is that it is like a cocktail party…yet it isn’t. We have all the expectations of a cocktail party, but there is a computer between us. Most of us would not show up to a party and start ranting and name-calling and beating people up with our beliefs.

On social media, we tend to gravitate to people who love the same things we do—writing, books, kittens, dogs—but that does not naturally presume we are all homogenous on the political and religious front. At a cocktail party we would also gravitate to people who liked talking about the same things—writing, books, dogs, kittens—but we would have the benefit of body language to know when we were hurting others or treading into dangerous water with the conversation.

Remember social media is social, but we need to take extra care what we post. We don’t have the same social litmus tests on-line to know when we are alienating others. Often people won’t confront us directly. They will unfriend, unfollow or hide our feed, and that isn’t going to help us eventually sell books. Additionally, computers don’t afford the same social filters. Arguments can easily get completely out of control and become a Frankenstein that takes out our entire platform.

I remember an instance where some person commented on something political on Twitter and a popular rapper happened to see it and take offense. This rapper then mobilized his platform of millions against said tweeter and the poor woman had to get off Twitter and practically go into Witness Protection. Social media is like a loaded gun. Handle with extreme care.

Great Writers Use Story to Change the World

Every time I blog about politics and social media, I hear the outcry about how writers have an obligation to change the world, how we should be doing more than writing about vampires that sparkle. I completely agree. But posting hateful Facebook cartoons are for regular people who are not gifted with the creative power of prose.

Upton Sinclair wrote The Jungle to highlight the plight of the immigrant workers who were being exploited. He used story to highlight wage slavery, corruption and horrific practices (mainly) in the meatpacking industry. This book led to the formation of the FDA and was one of the vanguards for social programs for the poor and better treatment for workers.

To Kill a Mockingbird took on racism in the court system and paved the way for equal rights. Animal Farm was Orwell’s commentary on Stalin and he showed through story how the corruption of leadership was what would poison any revolution. Brave New World, Uncle Tom’s Cabin, 1984, Catcher in the Rye the list goes on. THIS is how real writers change the world.

Star Trek didn’t come on TV and rant about how all races should work together and women were more than secretaries. Star Trek showed that world. Gene Roddenberry put the world he envisioned in story form to change hearts and minds in a nonthreatening way, and he did it. Joss Whedon has dedicated his screenwriting career to busting apart stereotypes.


Story is very powerful because it harnesses empathy and it draws readers into being part of a narrative. Audiences/readers are part of something, not being attacked, so they are more likely to be convicted and have a change of heart. We see characters who shatter our preconceived ideas, we get attached and then BOOM! change.

Sorry, Charlie. This Angel’s gone rogue…

In my opinion, Terminator 2 did more to shatter stereotypes of weak females than a hundred angry protests. We saw Sarah Connor, were mesmerized by her strength, her power, how a mother had been utterly redefined. She didn’t wait on a man or wear lip gloss. She learned to use a freaking AR-15 to defend her son and the save world she loved.


Characters like Sarah Connor opened the door for strong female heroes, and the more society was exposed to these daring dames, the more we grew to love and accept them in these new roles. Now we see women in more and more professions that once were “Men Only.” We now see women on SWAT teams and flying fighter jets, and writers helped that happen.

Leave the misspelled Photoshop rants to amateurs and regular people. We are not like them. We are not mere mortals. We are writers, and, when we want to change the world, it changes.

Protect the Brand

Social media is a lot of fun and it has a lot of advantages, but as professionals we need to always remember that our brand is a cumulation of EVERYTHING we do on-line. So if we start Twitter fights and rant and name-call and blog about volatile topics, we take a risk. Even when we don’t rant, ANY political blog can be taken by the opposition as an attack. Why risk it?

I hope you guys DO change the world. Write books that change hearts and minds and make the world better then use social media to get people to read those books. We are people not robots, I get that. I know this is an uncomfortable topic, but it is part of my responsibility as the social media expert for writers to address it.

For those of you who want more instruction of how to blog and use your blog to build a supportive community for your work, my October blogging class is now open. It’s two months long and takes you from idea to launch and can be done at your own pace and on your own time.

So what are your thoughts? Concerns? What great works of literature do you feel did the most to change society? What are your favorites?

I LOVE hearing from you guys! And since we have a guest today, every comment counts DOUBLE in the contest.

To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of September I will pick a winner for the monthly prize. Good luck!

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.

The Reader of the Digital Age–Trust me, he won’t miss paper.

Ah, the times they have changed. The year was 1983 and life was good. Summers filled with trampolines, swimming pools and evening walks to the snow cone stand. Cartoons were only on Saturdays, and if we stayed up too late playing Bloody Mary and toilet-papering the neighbor’s trees and overslept, we were out of luck for another week.

Music stores were a rare treat, a place to spend birthday money or blow our allowance, and a Fox Photo Hut graced virtually every grocery store parking lot. My mother would always turn in the film and then the car would break down and we’d run out of money. No one knows how many of my brother’s baby photos were lost.

What did they DO with all those pictures people couldn’t afford to pick up?

Who would have thought that one day, everyone would walk around typing messages on a phone? Or taking and then sending pictures with that phone?  Who would have believed that a computer company would be a larger distributer of music than Tower Records? That car stereos would stream tunes from satellites floating above the Earth’s atmosphere? No more cassette tapes. Who could have envisioned a day that Kodak would be a memory and a home telephone an anachronism?

It is an amazing time, and I can say that Star Trek fans did envision a lot of these changes. Yet, even when we see it coming, it is very surreal to see it actually here. As an avid Trekkie, I do like to think of myself as a Futurist, so today we are going to indulge my future vision.

The Big Six have a new problem…Microsoft.

Yes, it does look like Microsoft is what is going to save Barnes & Noble’s tails. From this article by Felix Salmon on WIRED:

Barnes & Noble has sold a 17.6% stake in its digital and college businesses to Microsoft, for $300 million — a deal which values B&N’s remaining 82.4% stake at $1.4 billion. And while the $300 million is staying in the new joint venture and therefore not available to help the bookstore chain with cashflow issues, the news does mean that Barnes & Noble won’t need to constantly find enormous amounts of money to keep up in the arms race with Amazon. That’s largely Microsoft’s job, now.

So why is this a problem for the Big Six?

The same reason that Apple (a computer company) was a problem for Tower Records, that Sprint (a cell phone company) spelled death for Kodak and that Amazon (an on-line distributor of everything from camping equipment to push-up bras) gave Border’s its mortal blow.

The Big Six are dead. Welcome the Massive Three. More on this in a moment…

The past ten years have been nothing but market Darwinism. The slower species who refused to adapt to the new climate after the comet strike (birth of the Internet coupled with an affordable personal computer) are now being devoured by the faster, hungrier and more agile creatures.

Notice Tower Records, how it defended how music-lovers, “would always want CDs and music stores.” Instead of realizing it was in the “music business” not the CD business, it stood there, dumb and immobile…..*munch* then the Appleosaurus Rex ate it whole.

Then Kodak stood looking at the shiny black hole that was its business plan. It put both feet in and got stuck. Sprint flew out of the sky and took chunk after chunk while the Kodak beast cried foul. “People will always want film pictures!” it wailed as it bled.

All the Kodak beast had to do was grab the digital stick, but it was too stuck. Soon the other digital predators smelled blood and the parsed the Kodak beast until it finally died in a pool of red.

Now we come to the book distributors and publishers. “People will always want paper!” they cry, even as they can smell Border’s bloated, dead storefronts rotting in the sun.

I think the metaphor is clear.

Amazon took out Borders and gave Barnes & Noble a nice flesh wound. The Amazonasaurus also took a nice chunk out of the Big Six. B&N and the Big Six need to ask the hard question.

Will people really always want paper? Did they really always want records and CDs? No. Did they really always want film? No. The view from the cave is nothing but a graveyard of former giants, bleached bones from the rulers of an age that has passed.

Adapt or die is the message. Ah, but the Big Six could have a problem.

See Barnes & Noble has proven it can scrabble with the best of them and even get in some sucker punches below the belt. They had no problem devouring the indie bookstore when it suited them to claw their way to the top of the food chain. Now that it has partnered with Microsoft, should the Big Six be worried?

My opinion? YES.

Barnes and Noble likes being an apex predator. It got a taste for being on top in the 90s, and, make no mistake, it longs to revive the glory days.

Who can blame them?

If I were the Big Six, I would worry big time. Why? Because, the only disposable part of this relationship is…the publishing houses.

I have to say, my hat is off to B&N. That company has moxie. I’ve blogged a number of times how the Big Six should have revisited its relationship with B&N. Once books went digital and e-book sales took off, propping up a paper distributor was just a bad plan.

In my blog Bracing for Impact–The Future of Big Publishing in the New Paradigm I said there was really no reason that the Big Six couldn’t sell directly to the consumer and just distribute the books themselves. I advised that they make the move and go digital. For paper? Focus on POD technology, the consignment model was too inefficient.

Hmmm, a fan of this blog sent the link to that post to the CEO of B&N. Curiouser and curiouser…

I LOVE NY publishing. I have consistently tried to help them. With the model I proposed, New York would never again have wasted money on books that didn’t sell. They could have ruled the Digital Age well. The Big Six would have only sold books that, well…sold. And in my model, they could have partnered with Barnes & Noble and done it together.

Ah, but B&N has a new friend, and you know the saying, “Two is company and three is a crowd.”

Some see Microsoft’s investment as a good thing for publishing. Finally, Amazon is going to get a run for its money. Not only does the Nook now have the backing of the Windows giant, but now consumers don’t need to buy an e-reader to have one.

Now an e-reader will be built into every Microsoft operating system. Kindles and Nooks will eventually be for only the die-hard fans, because readers won’t really need them (kind of like cameras were replaced by our cell phones).

Amazon has been able to gain market share by capitalizing on its Kindle. Ah, but that was before the Microsoftisaurus decided it wanted to get into the publishing business, and, Barnes and Noble, being the crafty survivor, made a big new friend a bad new digital world. Microsoft is investing because it just makes sense.

Amazon shouldn’t be the only one reporting record gains each quarter. While the Microsoft-B&N deal is serious bad juju for Amazon, I think they will weather just fine. Amazon is the very definition of “adaptable.”

I have consistently wondered why New York didn’t grab hold of e-publishing. Why couldn’t the Big Six open digital divisions? Why didn’t they seek out Microsoft? Why couldn’t Random House have a self-publishing division that allowed authors to upload e-books for sale (um, like B&N’s PubIt). Then they could vet out authors, and only “officially” represent those authors who’d met a certain standard (X amount of sales).

I know this new world seems very strange, but it seems as if computer companies are destined to rule the Digital Age, which I suppose only makes sense. It has a bit of poetry to it if one thinks about it.

The Big Six, in my opinion, are in big trouble, because they really are no longer…necessary. This doesn’t make me at all happy to predict. I’ve tried and tried and tried to help, but to no avail. The Big Six might remain for a few more years, but frankly, what advantage do they hold? What do they really have to offer other that a crap load of overhead?

Sure they have a love for the written word that the new giants don’t possess, but then again, Kodak held an unrivaled passion for photography and that didn’t save them from the iPhone.

No matter what way I look at it, I can’t see how the Big Six can remain relevant. The Windows has closed, pardon the pun.

Literary agents and editors have home mortgages to pay, and they’ll go where the money is (and NY is hemorrhaging cash). No one can fault them for wanting to eat and be able to put braces on their kids’ teeth. Cover design? I think Microsoft can handle finding a graphic designer or two.

Oh, and then Microsoft doesn’t have to build in stratospheric Manhattan rents and horrific costs of shipping paper into the book price.

NY once had a sole lock on distribution. Well, that went away. Then, they were the Gatekeepers who offered us the promise of a certain quality (just ignore the Snookie book deal).

Yet, indie has really changed. Some of the best books are coming out of this movement. Additionally, some of NY’s best talent has defected (Bob Mayer, Joe Konrath, and Barry Eisler to name a few) and more are bound to follow. Authors are getting tired of the depressing odds of success in the traditional paradigm, and instead of NY offering its authors a bold new plan for the future (like partnering with Microsoft FIRST), it comes up with brilliant gems like “agency pricing.”

Oh, and then there is the new talent, the fresh ranks. Unpublished writers are seeing their friends self-publish and make thousands of dollars a month and that is very appealing. Logic dictates that some of the best writers who work the hardest and who are the most professional might just try it alone first.

Writers now don’t have to keep querying and hope for gatekeeper approval. We can go to the reader and try our luck there. We might not make enough to live off at first, but, frankly, the slush pile doesn’t give us gas money.

*waves to Amazon*

What I don’t understand is that these companies don’t seem to grasp that the nostalgia card only plays so far. Microsoft understands what the Big Six doesn’t. People won’t always want paper. They want to push a button and a have a book delivered quickly and cheaply from outer space.

In a world where gas is $5 a gallon, why would we want to fight traffic across town to go to a physical bookstore? In a world where we can have hot yummy pizza delivered to our doors in 30 minutes, why would we wait a week for a book in the mail?


So what do I see? Instead of Big Six, we now have the Massive Three–Apple, Microsoft and Amazon. Amazon likely will open physical bookstores (probably in old Borders storefronts). And Microsoft will just use B&N to sell paper and maybe some Nooks. Yes, paper will always be around, it just won’t be the lion’s share like it used to be.

And writers? We are artists and they will always need us to produce the content. We have to adapt as well and this is why I have dedicated the last few years of my life training writers for the Digital Age. It is a WONDERFUL time to be a writer.

Welcome to the future. Beam me up, Scotty!

Okay, so what are your thoughts? Does someone see what advantage the Big Six still holds? How can they pull out of this tail-spin? Do you think I am wrong about the Massive Three? Is this a good thing for writers? Is this bad for writers?

I LOVE hearing from you!

And to prove it and show my love, for the month of May, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner every week for a critique of your first five pages. At the end of May I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!

Note–Will announce the winner Friday. Thanks :D .

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.