Branding, at least for authors, is a relatively new concept. Selling books was SO much ‘easier’ before the digital age, when life ran at a comparable snail-hooked-on-Valium pace. Or it at least seems that way.
700 results for author brand
Aug 25 2021
Writer’s Block: Is It Laziness or a Critical Part of Being a Longtime Author?
Writer’s block can be a lot like those warning lights on our car’s dashboard. Sure, we could keep driving if there is a CHECK ENGINE light. We can keep going with a LOW FUEL light, or CHECK OIL light. It IS an option.
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Nov 21 2019
The Winning Edge: In a Glutted Market, How Can Authors Stand Apart?
We are wanting them to READ. If we want them to read, the we need to make sure we’re valuing their limited time by offering them an escape…not a migraine. I hate saying this, and honestly never believed I ever would. But if writers would do these three things, you would outpace probably 95% of what is for sale.
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Oct 29 2019
On Writing: Why Mastery Should Matter to the Serious Author
Craft classes and grammar lessons aside, reading helps fill our toolbox. We are artisans, crafting people, places, worlds, and concepts with combinations of twenty-six letters. Would you trust someone to build your house who only owned (and knew how to use) a hammer and saw? Or a doctor who only knew how to wield a scalpel, but skipped learning how to suture?
Yet how many writers are publishing books and they don’t even possess the basic fundamentals of our craft? And are more concerned with a new marketing plan then why people don’t WANT to read their work, let alone PAY to read it?
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Sep 30 2019
Do Some People Lack the Talent to be a Successful Author?
Stephen King equates talent to a vein of gold in a mine. One has to do the hard work of digging for the ore, refining, etc. (the nasty work most people don’t want to do). He says if you spend an hour and a half a day writing for ten years, at the end of ten years, you’ll be a pretty good writer. Just as if you spent an hour and a half a day digging, mining, and refining ore, you’d eventually have decent stockpile of gold.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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