We see ads on Facebook all the time. Or do we? Our brains have literally learned to un-see. We cannot manage all the input. So, if we (authors) are eventually going to advertise our books, how do we make our content visible?
Sep 28 2015
The Secret to a Powerful Author Brand
I studied the neuroscience behind branding. What made content go viral? Was there something about content that the human brain reacted to positively or negatively? Was all content equal?
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Sep 25 2015
Why Our Author Brand is More Important than Ever Before
For the past few months I’ve been focused on writing and not on social media. Hey, even the Social Media Jedi can get burnout 😉 . But now we’re going to shift gears because, aside from writing the actual book, social media (branding) is the biggest part of our job. And I can hear the …
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Sep 22 2015
To Prologue or NOT To Prologue? That is the Question
Publishing, like most other things, is not immune to fashion. This is what makes teaching craft a moving target. What is en vogue today could be passé tomorrow. And yes we are artists, but I believe most of us are artists who’ve grown rather fond of eating. This means we do need to keep audience …
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Sep 16 2015
Is Perfectionism Killing Your Writing Career?
We writers have to be really really careful about worshipping perfection, and I think fiction can be far more vulnerable because it is far more subjective. There comes a time when we simply have to SHIP. Just let it go.
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Best Website for Writers 2020
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →Buy This Book Online
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.
