May 22 2013
We talk a lot here about writing, social media, and the changes in the publishing paradigm. Sometimes, it can feel like we are strapped to Hell’s Tilt-A-Whirl. We are artists and need to create, yet at the same time, we also have to appreciate that this is also a business…a business that changes its mind more than my mother trying to pick a place to eat (that’s A LOT).
Dec 29 2012
Ah, 2012 is coming to a close and the world did not end. The Mayans were wrong *shocked face* which kinda sucks because I was looking forward to not having to clean out the garage after all. But, in keeping with tradition, I am going to make my predictions for the coming year. Using a …
Sep 14 2012
Happy Friday, and do I have a treat for you guys–CLAY MORGAN, author of Undead–Revived, Resuscitated, Reborn. Some of you might think me inviting Clay to guest post is merely a shameless ploy to garner more zombie Klout… Okay, busted. Kidding! Though I do dig zombie Klout. I met Clay on Twitter ages ago and …
Jul 23 2012
Happy Monday! Okay, last week, upon my return from Thrillerfest, we explored what I felt were the 5 top mistakes that are killing traditional publishing. Then, on Friday, we talked about how self-publishing can help writers as a whole, even traditional writers. It is a wonderful time to be a writer, but I want to make …
May 23 2012
It’s a Purrgenomic Keyboard I’m back! Just so you guys, know, I really missed you. Before we address today’s topic, some industry news. Months ago, I wrote a post Bracing for Impact–The Future of the New Publishing Paradigm where we talked about the problems with the publishing industry and I even offered some solutions to the …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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