Aug 12 2013
Granted, there was a time when all writers did was write. They drank whiskey by the gallon, chain-smoked and stayed in their hole until it was time to hand their nicotine-stained manuscript to their agents and editors. Back then, writers never had to worry their pretty little heads about all the business stuff (they also suffered a 93% failure rate as late as 2006, per Book Expo of America statistics).
Oct 03 2012
The world is changing faster than any of us can keep up, and publishing is certainly not immune. Yet, one constant remains. There are only two ways to sell lots of books—good book and word of mouth. Period. Book trailer, bookmarks, giveaways, and flare are fun, but are certainly not major drivers of book sales. …
Jun 08 2012
[vimeo http://www.vimeo.com/42861786 w=500&h=281] For those who haven’t visited WANA International, the video above is Francis’s debut film. I believe his story might sound familiar. Francis is our WANA mascot, and embodies what we believe at WANA. Too many artists are trying to be something they aren’t, largely because they don’t have a system of support. They …
May 23 2012
It’s a Purrgenomic Keyboard I’m back! Just so you guys, know, I really missed you. Before we address today’s topic, some industry news. Months ago, I wrote a post Bracing for Impact–The Future of the New Publishing Paradigm where we talked about the problems with the publishing industry and I even offered some solutions to the …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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