May 30 2017
My goal for this blog has always, always, always been to be honest with you guys, to offer tough love and guidance and support. Because the world has three kinds of people, but two are the most common. Two are not exactly helpful and can be downright toxic. We will start with these folks, then …
Jan 22 2013
This is the first month of a new year and we all have our resolutions in place. But in order to succeed, we need to understand the terrain, the challenges we face. That’s what this series is going to address—Enemies of the Art. And yes, I am blogging five days a week now. My goal …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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