May 08 2018
For most of my life, being ‘right’ was my single greatest priority. Years ago, I believed I knew everything. Okay, that’s a lie. More like a couple weeks ago I believed I knew everything. More lies. Dang it! Truth is, this morning I knew everything then got some caffeine and realized I was completely full …
May 30 2017
My goal for this blog has always, always, always been to be honest with you guys, to offer tough love and guidance and support. Because the world has three kinds of people, but two are the most common. Two are not exactly helpful and can be downright toxic. We will start with these folks, then …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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