Dec 02 2014
If you’re anything like me, you make this super stupid promise to yourself roughly December 24th that you will buy gifts throughout the year, so you aren’t pressed and stressed and ready to stand on a roof with a shotgun holding the entire dish of rum balls hostage…and ALL the rum. No, this year will be different. I will be PREPARED.
Jul 06 2012
Ever get kind of a cool injury, but the story is so lame you can barely stand it the first time, let alone the 20th? I’ve always had a thing with coffee tables. Several have tried to kill me. My theory? There exists a dark underground network of low furniture, baby toys, and steps-of-odd-height seeking …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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