Aug 13 2015
Most of the time, I try to use great writing as examples of what TO DO. But, some writing fails so epically, the best use of it is as a cautionary tale for other writers. We can use it to study what NOT to do. True Detective Season Two does just that. I hate writing …
Aug 06 2015
Today, we’re going to explore an extension of the WOUND. The BLIND SPOT. There are no perfect personalities. All great character traits possess a blind spot. The loyal person is a wonderful friend, but can be naive and taken advantage of. The take-charge Alpha leader can make a team successful, but also inadvertently tromp over …
Jul 29 2015
Wounds drive how we perceive our world, what we believe we want, and how we will (or won’t) interact with others. This is critical for generating story tension and character arc.
Jul 23 2015
I hear all the time that “motivational stuff” is crap, that cheerleading is useless, that all those books and speeches are there simply to take our money. What is success? Well, I don’t believe that success is worth giving up everything. Life and love are more important than being the best. And, to an extent …
Jul 21 2015
We may not always be able to do the big stuff, but we can keep pressing with the small stuff because greatness is not a singular moment. Rather, greatness is the cumulation of a lot of hidden moments that have no glory.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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