Jun 18 2012
Actual photo of me trapped in an elevator with a 2 year old with an injured hand. THAT is conflict. One of the hardest concepts for new writers to understand is the antagonist. I have even gone through great lengths to teach about the antagonist and his/her many faces. We have what I call the …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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