I have been a victim of many of these “marketing strategies” and they make me see RED. We know you guys are trying hard to be responsible professionals and there is a LOT of bad advice floating around out there. We have all oopsed, so don’t worry. But Lisa is here to set you straight and tell you the WANA Way…which works.
Tag: Lisa Hall-Wilson
Jul 29 2013
Want to Be Interesting on Facebook? Let Followers See Oz
Readers want to see behind the curtain. They want to see Oz. Fans are tired of marketing’s smoke and mirrors ‘buy my book’ ‘look at me’ bravado. They want to see the real person behind the brand. People want to connect with people – not brands, which is why so many fans send a friend request instead of liking an author page. They don’t care that you’re balding, overweight, or have crooked teeth. You’re A Freaking Wizard!!! That’s still cool. So, give them what they want.
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Jul 17 2013
The Power of Facebook, Friendship & Why We Shouldn't Use a Nail Gun to Slice a Pork Roast
I believe most of the problems with writers mishandling Facebook stems from a failure to understand how Facebook works. Between urban legends and plain dumb social media advice, writers are inadvertently making social media WAY harder than it has to be because they are fracturing their focus and diffusing all their efforts.
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Jun 04 2013
Are Details in Your Fiction Missing the Mark?–A Simple Tool to Take Our Fiction to a New Level
We can’t learn everything from Google or a book. We can’t. We need anecdotes, first-person been there stories, someone to debunk the Hollywood stereotypes. Nothing pulls you in like the tiny details unique to that profession or situation, and nothing is more annoying than when an author gets those details wrong.
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May 29 2013
6 Reasons Writers See No Value In Facebook
There’s a reason your Facebook page isn’t doing well. Don’t blame edge rank. Don’t blame the Zuck. If you go canoeing on Lake Superior without a paddle you’re… well, we know how that ends. Superior is a big a$$ lake that changes its mood without warning, you’re competing with giant ships and freighters on the radar and all you’re doing is waving your arms in the air. You know what the little boats do to navigate a big lake? They stick together! WANAs stick together.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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