Often, when I mention brand and platform, writers assume I am talking about promotion and marketing (ads). That is not only a false assumption, it can be a fatal one. When we (regular people) hop onto Twitter, Pinterest, Instagram, Facebook or whatever social site, only to get barraged with book spam, a big reason it …
Tag: author platform
Jan 17 2019
Promotion is NOT Platform & Ads are NOT a Brand: Know the Difference
Apr 18 2017
When is the Best Time to Start an Author Platform?
- By Kristen Lamb in Uncategorized
I asked you guys to tell me in the comments what you would like me to blog about, so today we are going to talk about the author platform. When do we start? When do we need a newsletter? How do we find time? I think we have reached a point in the new publishing …
Aug 26 2016
Ads are NOT a Brand and Promotion is NOT Platform—Understanding the Difference
Very often when I write about brand and platform, writers assume I am talking about promotion and marketing (ads) and that is not only a false assumption, it can be a fatal one. When we hop onto Twitter or Facebook and are barraged with book spam, a big reason it annoys us (though not the …
- advertising books, author branding, author platform, author promotion, branding for writers, Kristen Lamb, Kristen lamb Branding Expert, Mylan epi-pen disaster, Rise of the Machines Human Authors in a Digital World, the difference between platform and promotion, what is a brand, what is an author brand, what is an author platform
- 38 comments
Apr 02 2015
Selling & Social Media–DON'T Be a Personal Space Invader
Either we are the non-stop All-Writing-All-The-Time Channel or we’re afraid to mention we have ever read let alone written a book lest we offend anyone. I get it. I struggle, too. We are artists and “selling” feels…ookey. Yes, ookey is a word.
- author brand, author platform, authors and social media, book spam, building an author platform, how to sell books on social media, Kristen Lamb, market norms versus social norms, Rise of the Machines Human Authors in a Digital World, social media content, W.A.N.A. International, We Are Not alone, why interruption marketing doesn't work on social media
- 103 comments
Jan 20 2015
Social Media is a Waste of Time for Writers—Hmmm, Think Again
Personally, I can think of no larger waste of time than researching and reading and spending countless hours crafting a wonderful book of 60,000-110,000 words and then? No one knows the book exists so few people ever read it, enjoy it or are changed by the author’s story.
Subscribe to Blog via Email
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
- Aspiring Writers Need to Quit NOW May 24, 2023
- Rejection: What is REALLY in Control? May 16, 2023
- ‘Twas the Night Before Valentine’s February 10, 2023
- The Hero: Taking an MC from “Meh” to “Myth” February 3, 2023
- What Do You Call a Writer Who Never Reads? January 18, 2023
- To the Pain: Is Writing a Career or a Hobby? January 13, 2023
- Self-Sabotage: I Don’t Deserve Success November 29, 2022
- Unseen Blessings: Are We Truly Thankful? November 22, 2022
- 3 Simple Ways to Improve Your Writing & Increase Sales November 14, 2022
- Horror: Why We Love It, Hate It & NEED It October 19, 2022
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.