Oct 09 2026
AI scammers are getting good. I mean scary good. The only thing that saved my bacon was a heavy dose of pessimism and KNOWING the BUSINESS of the PUBLISHING BUSINESS. When I say these scams are terrifyingly good? I do not say this lightly. Yes, I’ve been a writer for years, just also a writer …
Jan 17 2019
Often, when I mention brand and platform, writers assume I am talking about promotion and marketing (ads). That is not only a false assumption, it can be a fatal one. When we (regular people) hop onto Twitter, Pinterest, Instagram, Facebook or whatever social site, only to get barraged with book spam, a big reason it …
Apr 18 2017
I asked you guys to tell me in the comments what you would like me to blog about, so today we are going to talk about the author platform. When do we start? When do we need a newsletter? How do we find time? I think we have reached a point in the new publishing …
Aug 26 2016
Very often when I write about brand and platform, writers assume I am talking about promotion and marketing (ads) and that is not only a false assumption, it can be a fatal one. When we hop onto Twitter or Facebook and are barraged with book spam, a big reason it annoys us (though not the …
Apr 02 2015
Either we are the non-stop All-Writing-All-The-Time Channel or we’re afraid to mention we have ever read let alone written a book lest we offend anyone. I get it. I struggle, too. We are artists and “selling” feels…ookey. Yes, ookey is a word.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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