Sep 28 2017
Writers are different, though maybe you’ve heard you are special…as in “special.” We writers definitely fell off the end of the Bell Curve and probably suffered some head trauma on impact. Which OF COURSE unlocked our inner genius *flips hair*. Oddly, though “normal people” (code for “boring”) often just don’t get us. Heck, often we …
Mar 23 2015
To write great stories, we have to channel some sadism. The relationship between author and audience is actually pretty toxic, but it’s the only “toxic” relationship that’s GOOD for people. We throw a rock in sanity and readers want more.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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