May 14 2021
Mastery is peculiar in that spectators see whatever the professional does as ‘easy.’ Masters rarely seem to even break a sweat, whether they’re dancers, authors, or entrepreneurs. What they do seems so natural that it’s easy for us to be fooled into believing we could do the same right off the bat.
Nov 09 2020
Self-discipline usually is one of those terms most people use in January when hastily scribbling out New Year’s Resolutions. Of course, that was before 2020 came along and tore a hole in the space-time continuum.
Dec 06 2019
While the holidays are hard on everyone, they pose a unique set of challenges for writers. We have to back away from the keyboard, put on pants, and remember what it is to mingle among humankind…or mostly why we don’t.
Oct 09 2019
Seasons change and so do we. Finding our why is something we should do regularly, because, if we’re operating off a motivation that’s older than our favorite yoga pants? It might be the reason we’re burned out and hate turning on our computers.
Sep 13 2019
I believe somewhere at the FBI’s Behavioral Analysis Unit, there’s a caveat for the profilers. If they think they’ve profiled a serial killer, they need to stop and double-check to make certain they didn’t just find a writer.
Hint: Check for empty Starbuck’s cups and candy wrappers.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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