Jul 02 2013
One thing that will never change (aside from a world-ending asteroid strike) is humans LOVE a good story. One of the reasons I worked so hard to put together a simple plan for author branding is the writing needs to be paramount. Most writers, no matter which path they choose, do not see success on the first book. A standard tipping point is book THREE.
Jul 01 2013
All writers who want to actually make money need a platform. Writers also need the publishing path that is best for their works and their personalities. I am just as supportive of NYC as self-publishing (though I have frustrations with both).
For me? I write social media books. My publishing path was chosen for me. With a lead-time of a YEAR in NYC? My new book wouldn’t have been out until it was obsolete. For the rest of you. Vive la Revolution! Now you have options. It is no longer a One-Size-Fits-All World.
Jun 28 2013
Here in America, we will be celebrating Independence Day. Americans believed they could create something different, something better. Meanwhile England was all like, “A government of the people, by the people and for the people? Are you HIGH? We protect you from wild Indians and send you supplies. We keep order.” Writers are now facing the same shift.
Jun 27 2013
Many men and women suffer over body image issues. We try to eat healthy, work out and yet we can never measure up. For most of us, we just wear black in mourning for our pre-baby figures. We live in yoga pants and the idea of bathing suit shopping requires three stiff drinks and a …
Jun 26 2013
I keep having to chat and smile and then sweetly and politely excuse myself so I can run to the closest bathroom…and thank GOD I carried makeup and a toothbrush. I attend every session I can because 1) I want to support other speakers, 2) I am eager to learn and 3) there was NO WAY I was going to make it UP the mountain to my room without, um, dying.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
