Jun 14 2013
My audience is creative people, fans of Dr. Who, Star Wars and Firefly. People who love vampires and love stories and Renaissance fairs. I wanted a cover that was creative, one that might even look like a novel had been misplaced among the “Target Your Audience and Blow Them Away” marketing books. Hey, I’m a misfit. My book should reflect that, right?
Jun 13 2013
Don’t you have days that you are simply exhausted? You’ve been running, running, running all day, but have nothing to show for it? There’s a difference between busy and fruitful. Here’s some tips for being fruitful.
Jun 12 2013
I do a fairly good job of at least keeping the house looking like it was hit by a Category ONE Hurricane and not a KATRINA. But, do I have time to scrub all the floors properly and dust the blinds and make the shower sparkle like new? To wipe away ALL the macaroni and cheese The Spawn has painted on various surfaces? To vacuum every crevice filled with Cheerios and cat fur? *clutches sides laughing*
Jun 11 2013
How many writers keep shopping the same manuscript that’s been rejected time and time again? They refuse to dig in and do the tough revisions or move on to a new book and in the end it kills their success. The first book is often a learning curve. Use it. Learn from it. Fail forward.
Jun 10 2013
Self-discipline is in us, we just have to strengthen it. It’s a muscle of character. Don’t start Day One trying to have the discipline of a Shaolin Monk. That is a formula to fail. Start with small steps. It’s one of the reasons that I believe blogging is wonderful for new writers in particular. Blogs are great for training self-discipline muscles, for showing up no matter how we feel or what craziness is going on.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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