Oct 06 2015
I can tell you that men almost always have the advantage in the new publishing paradigm. They have the edge for the same reasons they gain the advantage in the workplace.
Oct 02 2015
We see ads on Facebook all the time. Or do we? Our brains have literally learned to un-see. We cannot manage all the input. So, if we (authors) are eventually going to advertise our books, how do we make our content visible?
Sep 28 2015
I studied the neuroscience behind branding. What made content go viral? Was there something about content that the human brain reacted to positively or negatively? Was all content equal?
Sep 25 2015
For the past few months I’ve been focused on writing and not on social media. Hey, even the Social Media Jedi can get burnout đ . But now we’re going to shift gears because, aside from writing the actual book, social media (branding) is the biggest part of our job. And I can hear the …
Sep 22 2015
Publishing, like most other things, is not immune to fashion. This is what makes teaching craft a moving target. What is en vogue today could be passĂ© tomorrow. And yes we are artists, but I believe most of us are artists who’ve grown rather fond of eating. This means we do need to keep audience …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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