Mar 01 2019
Play to win. For me, this is a tough phrase. Maybe it’s culture or society or sunspots, but ‘winning’ feels like a suit cut for someone else. No, worse. Playing to win feels more like the pants I once wore to a conference. Even though they were too tight, I wore them anyway believing they’d …
Feb 11 2019
Drudgery—enduring the tired, tedious and unremarkable chores—is what makes the difference between those who dream and those who do. Why am I talking about this? Because recently I saw some quote scroll past on social media. It was something (of course) posted by one of those super happy ‘life coach’ people. Though I’m certain the …
Jan 17 2019
Often, when I mention brand and platform, writers assume I am talking about promotion and marketing (ads). That is not only a false assumption, it can be a fatal one. When we (regular people) hop onto Twitter, Pinterest, Instagram, Facebook or whatever social site, only to get barraged with book spam, a big reason it …
Aug 23 2018
Those who’ve followed my blog long enough know I’m no fan of the Schrodinger’s Writer Game. Is the writer real or unreal? What IS a real writer? For ages, we quibbled that a real writer had an agent. A real writer scored a legacy publishing deal. One had to pass the NYC gatekeepers to be …
Jul 24 2018
How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet. For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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