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Category: Business

Targeting Readers: Audiences Have Evolved & So Should Marketing

How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet. For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if …

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Author Newsletters: The Good, the Bad & the PLEASE JUST STOP!

Today we’re tackling author newsletters. Do we need one? Do they sell books? Does a human sacrifice help? Oops. Last time I posted at length about sales, namely what it is, what it isn’t, and why we shouldn’t be afraid of it. Science proves that, the better writers are at sales, the more books they sell. Sort …

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The Evolution & Devolution of Sales: Why Your Books Aren’t Selling

Sales can be one of the most terrifying words in the English language. If one happens to be a creative professional, let’s just multiply that fear level by ten…or a thousand. In fact, many writers long to sign with legacy publishers for the sole reason they believe a major publisher will tend to all that …

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Operation F.E.C.A.L: New Publishing & The High Cost of FREE

FREE! For the love of all that is chocolate, free us from FREE! *takes soothing breath* I’ve been blogging for over ten years, a witness to the terrifying and extraordinary changes in publishing. Initially, I was NO fan of self-publishing because entropy is alive and well…even with books. I knew once we opened Pandora’s Publishing, …

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Five Things Your Editor Hates About You

Editor, editors, writing, publishing

Harsh, I know. Alas, sometimes tough love is necessary for the greater good. Cait Reynolds here today, and what I’m about to reveal is the secret heart’s cry of pretty much every freelance editor (at least the ones that don’t just run manuscripts through Grammarly). Having worked as a freelance editor for many years, I’ve …

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