Aug 04 2014
Before we can apply any “lessons” we have to accept a castor oil spoon of TRUTH. If we don’t make our own decision, we’ve still made a decision by abdicating making our own decision. If we don’t define success or happiness or what’s important, we leave a vacuum that other people and things will fill and they’ll be happy to define what our success should be.
Jul 30 2014
The weird paradox is that the more we let go, the more we can hold. We live in a world that tells us we can have it all. We can’t. Truth is, we can have it all, if we choose what is meaningful. BUT, there HAS to be a trade-off if we hope to do anything well (and remain sane).
Jun 04 2014
Yearning is vital. It’s what makes us do the stuff we might not like (I.e. branding and social media). Yearning challenges us to grow where we are weak. Yearning keeps us going even when others think we are nuts. Yearning asks WHY, even if the question goes nowhere or the answers are uncomfortable.
May 23 2014
Writers are the foundation for moral, social, economic, technological and scientific advance. In fact, show me a country that doesn’t value creativity and imagination and I’ll show you a country limited in how far it can advance. Often the only advancements come from stealing ideas and technologies from places where imagination is encouraged.
May 16 2014
We have all this training about success, and that’s great. I blog about it, too. But, we can’t become good at success until we get really good at failure. When we step out and dare to dream, to write a book or query or blog or freelance or do anything remarkable, we have to LET GO.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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