Jan 02 2015
For the past several years, I’ve always begun the New Year with predictions of what the publishing industry would or wouldn’t do in the year to come. But this year? I’m being a rule-breaker and taking a different perspective—one I believe has greater impact and longevity. Algorithms rise and fizzle, publishers go out of business, …
May 16 2014
We have all this training about success, and that’s great. I blog about it, too. But, we can’t become good at success until we get really good at failure. When we step out and dare to dream, to write a book or query or blog or freelance or do anything remarkable, we have to LET GO.
May 09 2014
I worked corporate job I hated to impress people who didn’t care. They didn’t care about anything other than my validation that being safe was sane. Paychecks were paramount.
Apr 21 2014
My opinion is we’re seeing a bubble burst that looks a lot like what happened to the dot.coms. Social media has reached an asymptote (not many “drastically new” features to add). Unless Facebook does something EPICALLY STUPID, it will probably remain. Same with Twitter. Fad frenzy has normalized and this new way of interacting has integrated into our culture.
Jun 05 2013
First of all, just keep going. Keep your head down. Small actions over time add up. No one might read your blogs today, but keep blogging and one day BOOM. People will discover you, then go digging through your archives and subscribe because they see you show up. You post. You are there.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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