Apr 23 2013
In school, I didn’t want to play at recess. I wanted to read and draw unicorns. But I loved debate and speaking in public. When it came to presenting, I had no fear and, again, I was funny. Being funny helped when you changed schools every six months. BUT, in high school I was shy to the point of probably needing medication. The stage was far less terrifying than the lunchroom.
Apr 20 2013
One of my absolute favorite people in the world is humor author and mommy-blogger Leanne Shirtliffe. I know if I’m having a rough day, that I just need to stop by Leanne’s blog or Facebook page, because she’ll have me smiling in minutes. One of the advantages of starting my company, WANA International, is I …
Apr 19 2013
One thing many of us struggle with is we can only see where we went wrong. Ask any of us to name our faults, and we can answer in essay form. But ask us what we are good at? Where we shine? It takes a minute…or a few days.
Apr 18 2013
Most new novels don’t have a singular core story problem. It is my opinion that baby writers, deep down, know they’re missing the backbone to their story—A CORE STORY PROBLEM IN NEED OF RESOLUTION. Without a core story problem, conflict is impossible to generate, and the close counterfeit “melodrama” will slither in and take its place.
Apr 17 2013
I remember feeling like such a failure, and Mrs. E didn’t help. She’d sneer down her nose at me like I hadn’t tried. The others all got A+++++ and I counted myself lucky to pass. The other kids’ projects were displayed in the cafeteria because they were “true representatives of a fifth-grader’s ingenuity and talent.” All I had to offer was a pile of painted mud and a coffee can of crispy bugs. My projects were left in the “Hall of Shame” (back in the classroom).
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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