Jan 22 2013
This is the first month of a new year and we all have our resolutions in place. But in order to succeed, we need to understand the terrain, the challenges we face. That’s what this series is going to address—Enemies of the Art. And yes, I am blogging five days a week now. My goal …
Jan 21 2013
What is “Voice”? In my humble opinion, voice is the “God Particle” that influences and shapes all things. Though we clearly perceive that it’s everywhere and that it holds everything together, we can’t see it. We can’t touch or smell it or even easily define it. Voice eludes us. In the world of particle physics, …
Jan 18 2013
Taking time to connect with people. Connecting to them with words. Making others feel. In the end, that’s all social media and blogging are about. Part One and Part Two of this post began the discussion about why blogs are probably THE BEST use of an author’s time when it comes to building an author …
Jan 17 2013
Yesterday we began the discussion about why blogs are probably THE most powerful social media tool for building an author platform. Today, here are two more reasons writers should embrace the idea of having a blog: Blogs are Built to LAST Twitter is a powerful tool for going viral, but tweets are very fleeting. Facebook …
Jan 16 2013
There are few tools more powerful for creating a brand than a good author blog. The Digital Age is fast-paced, and information is fleeting. Many of us are struggling in a sea of 0s and 1s for something of substance to hold onto. We all know social media is vital to any author career, but …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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