May 14 2013
Since A&F clothing can’t make regular people look better, and Jeffries’ doesn’t want over 67% of the United States wearing them, essentially what Jeffries’ wants is for gorgeous people with six-pack abs and killer bodies…to PAY exorbitant prices TO HIS COMPANY to model for them for FREE.
May 10 2013
No designer label could give them what they so desperately needed—love, meaning, and genuine connection. I was guilty. I’d bought into the marketing lie—that these kids with these clothes have everything. Now, being older and wiser, I am deeply saddened. What if I’d had the courage to cross the A&F line and realize that “cool guy” was hurting? Would he still be alive?
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
